After looking at both YouTube channels from both these
brands, it is well agreed that both brands are as effective and efficient as
they are on their other social media platforms such as Facebook and Twitter.
When looking at both their channels, you’ll be able to see that Stella Artois
has been a part of YouTube longer than Sleeman has and has more of a following
but still post like 2-3 times a month while Sleeman’s content performance has
been a lot slower from them only posting about 8 times this year! The posting
game clearly favours Stella Artois over Sleeman Brewery. When looking into
their channel more and analyzing the type of content the post both brands post
very common content which include promotion videos, company events, celebrity
endorsement videos and interviews with members of the company.
In the description area, Stella Artois shows a high performance
result than Sleeman by linking to other sites for their #BuyALadyADrink
campaign and other social media platforms for their audience to follow, Stella
Artois also uses description to describe the video and the purpose of the video.
The one area hat Stella Artois needs to improve on is incorporating keywords
and tags into the video to attract more people and increase awareness for the
video. Sleeman on the other hand doesn’t use much in the description category,
which include not adding tags or keywords or even explaining to the audience
the purpose of the video.
When comparing the best videos between the two historic
brands, you can see that Stella Artois’ “Host Beautifully” commercial has won
with receiving more feedback than Sleeman did with their famous “Sleeman
Speakeasy” commercial. Below are videos of both commercials. Stella Artois “Host
Beautfifully” received about 6.6 million views, 57 likes and 12 comments while
Sleeman’s speakeasy received 400K views, 9 likes and 9 comments.
Have your say and let us know who you think should win the
YouTube content game!
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