Introduction
SEO is an
important consideration for marketers because it determines how easy it is for
users and search engines to find and navigate through your website. The easier
it is, the more likely people will find it.
In Canada, 2 of the top beers are Budweiser and Alexander Keith’s, Keith’s
being from Nova Scotia and Budweiser being an American company who moved into
Canada under the name Budweiser Canada.
Alexander Keith’s is a relatively quiet beer when it comes to marketing
and brand exposure yet it is very popular in Canada; while Budweiser is all
over the place especially when it comes to hockey. Which page makes the most of their name?
Lets’ find out:
Screen Captures of both home pages:
 |
| Budweiser Home Page |
 |
| Alexander Keith's Home Page |
SEO Considerations
|
Budweiser
|
Alexander Keith’s
|
URL:
|
||
Keywords used on each site:
|
Goal, For you, Enjoy Responsibly, Canada
|
Our brews, Brewery, Ipa, Hop ale
|
Frequency of Keywords:
|
Goal(4), For you(3), Enjoy Responsibly(1), Canada(3)
|
Our Brews(2), Brewery(3), Ipa(2), Hop Ale(2)
|
Locations of keywords:
|
Top of the page, middle inside photos(links to more information)
|
Top of the page, middle of the page as links for more information
|
Keywords in URL:
|
None
|
None
|
<title>
|
Budweiser Canada
|
Alexander Keith’s
|
<meta name="description"
content=“”/>
|
N/A
|
“Welcome beer enthusiasts. Learn everything
you ever wanted to know about Alexander Keith’s Fine Beers, the Brewing
Process or even the great man himself”
|
<meta name="keywords"
content=""/>
|
N/A
|
N/A
|
Site upload speed:
|
 |
 |
Quality of written content:
|
8/10
|
6/10
|
Quality of Visual Content:
|
10/10
|
8/10
|
Alt Text used:
|
Twitter, Facebook
|
Facebook
|
Captions used:
|
N/A
|
N/A
|
Quality of Layout:
|
9/10
|
9/10
|
Call-to-action:
|
“Bar Finder: This Bar’s for you”
“This gear’s for you”
|
“Find an Alexander Keith’s”
|
Anchor Text:
|
“New Privacy
Policy”, “Third Party Advertising”, Terms & Conditions”
|
N/A
|
Mobile Friendly:
|
Yes
|
Yes
|
Content is “shareable”:
|
No
|
No
|
Links to Social Media:
|
Facebook, Twitter
|
Facebook
|
SERP ranking results when using keywords from this
table:
|
|
http://keiths.ca/
is ranked 28th in Canada
|
Summary:
Both
Webpages need to be updated. Neither
allow you to share any of their content and both pages do not have keywords on
their source page. Only commonly used
words on the pages themselves help them show up in search engines. Alexander Keith’s only has a link to their
Facebook page, which is probably why they don’t have many Twitter
followers. Budweiser does not have any
Alt Text and Alexander Keith’s has no Anchor text. Both pages are poorly set up
and could benefit from actually updating the source codes. Also Alexander
Keith’s ranking in the SEO from their commonly used words is ranked 28th
in Canada, which is not good.
Conclusion:
Both
companies are well known and loved in Canada.
Alexander Keith’s doesn’t promote much as they let their taste decide who
their fans are. Budweiser uses hockey as
its main marketing campaign. With the
goal light and air hockey table gear. It
really likes to stress that it’s the beer for you and your friends. Overall the winner of the SEO search analysis
is Budweiser Canada…The king of beers!
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