Coors Light is a fantastic beer with great presence on the
following social media channels:
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Website
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Pinterest
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LinkedIn “Molson Coors”
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Twitter
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Google+
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YouTube
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Yelp
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Instagram
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Foursquare
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| Coors Light Social (media) Life |
Although Coors Light is active on many social media platforms, their Facebook and Twitter accounts see
the most action with 3,028,006 likes on Facebook and 106,000 followers on
Twitter.
They post on Facebook every couple of days. When someone
comments on their posts, Coors Light responds within hours. Their responses are humorous and laid back, much like their brand image.
When a follower posts on Twitter with a problem, Coors Light
responds quickly usually posting their 1-800 number in the comments asking them
to call in so they can get to the bottom of the issue.
This shows their great attention to customer service.
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| Get Inspired |
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| Valentine's Coors |
On both Facebook and Twitter Coors Light often posts inspirational photographs utilizing hashtags such as #Championships or #ClimbOn to motivate their followers to reach their personal best.
They target many of
their posts to sports lovers and take advantages of celebrations and special
days such as Valentine’s Day and Leap Day to remain relevant in their consumers’
day to day lives.
Instagram post roughly once per week while Youtube posts
much less frequently with monthly posts or less on average.
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| 50/50 |
Across all platforms I would agree that the 50/50 rule is in
effect for Coors Light’s social media teams and they do a wonderful job at keeping current with their tech savvy fan base.
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