Bud Light Content Marketing

·         The marketing campaign I would create for Bud Light is “Become Part of our Bud Light Party”

·         The idea is the user who creates the best Bud Light Political Party viral video gets to join our current promotional campaign “The Bud Light Party” with Seth Rogen and his two political colleagues; and also receives backstage passes to the next event Bud Light sponsors.

·         The goal of this marketing campaign would be to increase our social media presence and receive more likes on Facebook, followers on Twitter and subscribers on YouTube.

·         We would launch this promotion when the post-secondary semester ends; around the end of April.

·         We would promote this marketing campaign on all social media platforms like Facebook, Twitter, Instagram and YouTube.

·         The campaign will attract its audience through sponsored ads on YouTube, Facebook and Twitter. It will acquire and engage our audience through captivating marketing techniques.