Sleeman's ULTIMATE Content Marketing Campaign!

                                                                                                                                                        Now, now, I know exactly what you’re thinking after reading that title…What in God’s name is that blogger thinking to creating the ultimate content marketing campaign and on top of that doing it for Sleeman Brewery, the least known beer brand in North America maybe even in Canada? Well my fellow readers, anybody can have dreams but I will explain to you what Sleeman can implement to have the potential to gain consumer engagement with all their social media platforms

Sleeman beer is known to be a local beer brand that is head quartered in Guelph, Ontario but still there product quality of beer is just as good as other famous Canadian brands that are high in the market. When looking back at their social media performance we can all agree that there not that well with having effective digital marketing strategies and getting the best results when posting content on their social media platforms. So here is my idea of a campaign that they could be implemented to their brand.

Idea

                                       

To create a promotional campaign that require consumer engagement on all social media platforms such as Facebook, Twitter, Instagram…heck even YouTube and Snapchat would be good for this. My idea is to introduce 3 new Sleeman beer flavours that will have a question mark on each bottle. The idea of this is for consumers to try the new flavors but also use social media to let us know how they feel about it and come up with a new name for the mystery flavor beer by using the #SleemansMysteryName to enter. You can tweet or post about it or make a video and share it to the whole world to be a part of this amazing contest. After a certain period, we will discontinue accepting requests and pick 3 winners. Those 3 winners will all have the opportunity to have their mystery name on our new bottle along with their social media username listed on the bottle. Hold on, you guys thought that was it? These winners will also receive a lifetime supply of our new flavoured product and will also get free VIP passes to our Sleeman Speakeasy event that brings you back to the prohibition era and give you a chance to play casino games and be a part of live music events. How’s that for a content marketing campaign? Will you be a part of it? That’s what I thought!

Audience

This competition is for all our beer lovers both male and female who love winning prizes and love using social media. 

Purpose and Goal

I feel like this would be a good idea to help Sleeman get known to the internet world and create brand awareness for the company. With that being said, if all goes well this well help Sleeman not only attract consumers but also increase their following on their social media pages, get more feedback on the content they post and at the end of it all increase sales of their new and existing beer products.

                                          

When will you launch?

My plan for Sleeman to launch this campaign is right when summer starts so we can kick start the summer into releasing a statement about the contest for everybody to get involved and release the 3 new beers into the market for everybody to purchase and try out. I also plan to hold the Sleeman Speakeasy event around New Year’s Eve for everybody to be a part of the music live events and be a part of the classical them event which I believe fits perfectly for the New Year’s theme.

I have strong belief that this implementation could be a big hit for this summer and a good strategy to get Sleeman out there into the internet world and into the beer market. Let us know what you think in the comments below or any ideas you guys may have and why it would be a great idea. Cheers from the beer crew!