Bud Light vs Heineken on YouTube

Bud Light

·         Bud Light posts a new set of videos about every two months.

·         Bud Light’s YouTube channel has a wide variety of content types. Within its last 10 posts, it has one how-to video, music videos and interesting content related to Bud Light. For example, there are videos of celebrities like UFC athletes, singers and NFL athletes telling stories where Bud Light was involved.

·         Bud Light’s most successful post was “#BudLightLiving True Stories-UFC”.

o   It received 9 likes and 511,400 views.

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·         The reason this video was so successful was probably because they released this video right before a big UFC event. Their fan base was eagerly waiting for the event and Bud Light launched a UFC themed video that satisfied their UFC craving.

·         In the video description they have a link to their promotional website http://www.budlightlivingline.com/.

Heineken

·         Heineken’s last 10 posts have been spread out through a one month period. However, the spacing between their other videos varies; with some having a month or two in between.

·         Heineken posts videos related to soccer with soccer stars featured in the video. They also post humorous and entertaining content affiliated with its promotional campaigns with the end goal of retaining brand awareness.

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·         Its most successful video was “Heineken |The Dilemma”. As a viral video attempt from Heinken, the video was essentially a prank played on a an individual involving a his group of friends and embarrassing him in front of the whole stadium in the EUFA Champion’s League game (a soccer team that Heineken sponsors). The video received almost a million views and received 3K likes.

Prank videos created by large companies always do well, even more so when it relates to large soccer tournaments like in this video’s case.