Welcome to the Certified Cold Beer Crew Blog!

This is our final Blog post for our Certified Cold beer Blog. We have researched our 8 favourite beer brands and discovered some interesting facts throughout our analyses. We learned about SEO, Keywords, Blogging, Content Marketing, Analytics, Hootsuite and many other cool things along the way.

During our 5 week campaign we used Facebook, Twitter and Instagram in an engaging way to direct more traffic to our blogs.

Attached is a video of what we learned over our campaign including a detailed analysis of our analytics reports, overview of our Hootsuite and social media accounts and we get to share with you each of our content marketing campaigns for our beers.

Thank you to everyone who read our blogs and supported us in our endeavours over the last few months. We hope you enjoyed it as much as we did!

https://www.youtube.com/watch?v=A2ObPq2FEJY&feature=youtu.be

Bud Light Content Marketing

·         The marketing campaign I would create for Bud Light is “Become Part of our Bud Light Party”

·         The idea is the user who creates the best Bud Light Political Party viral video gets to join our current promotional campaign “The Bud Light Party” with Seth Rogen and his two political colleagues; and also receives backstage passes to the next event Bud Light sponsors.

·         The goal of this marketing campaign would be to increase our social media presence and receive more likes on Facebook, followers on Twitter and subscribers on YouTube.

·         We would launch this promotion when the post-secondary semester ends; around the end of April.

·         We would promote this marketing campaign on all social media platforms like Facebook, Twitter, Instagram and YouTube.

·         The campaign will attract its audience through sponsored ads on YouTube, Facebook and Twitter. It will acquire and engage our audience through captivating marketing techniques.

Sleeman's ULTIMATE Content Marketing Campaign!

                                                                                                                                                        Now, now, I know exactly what you’re thinking after reading that title…What in God’s name is that blogger thinking to creating the ultimate content marketing campaign and on top of that doing it for Sleeman Brewery, the least known beer brand in North America maybe even in Canada? Well my fellow readers, anybody can have dreams but I will explain to you what Sleeman can implement to have the potential to gain consumer engagement with all their social media platforms

Sleeman beer is known to be a local beer brand that is head quartered in Guelph, Ontario but still there product quality of beer is just as good as other famous Canadian brands that are high in the market. When looking back at their social media performance we can all agree that there not that well with having effective digital marketing strategies and getting the best results when posting content on their social media platforms. So here is my idea of a campaign that they could be implemented to their brand.

Idea

                                       

To create a promotional campaign that require consumer engagement on all social media platforms such as Facebook, Twitter, Instagram…heck even YouTube and Snapchat would be good for this. My idea is to introduce 3 new Sleeman beer flavours that will have a question mark on each bottle. The idea of this is for consumers to try the new flavors but also use social media to let us know how they feel about it and come up with a new name for the mystery flavor beer by using the #SleemansMysteryName to enter. You can tweet or post about it or make a video and share it to the whole world to be a part of this amazing contest. After a certain period, we will discontinue accepting requests and pick 3 winners. Those 3 winners will all have the opportunity to have their mystery name on our new bottle along with their social media username listed on the bottle. Hold on, you guys thought that was it? These winners will also receive a lifetime supply of our new flavoured product and will also get free VIP passes to our Sleeman Speakeasy event that brings you back to the prohibition era and give you a chance to play casino games and be a part of live music events. How’s that for a content marketing campaign? Will you be a part of it? That’s what I thought!

Audience

This competition is for all our beer lovers both male and female who love winning prizes and love using social media. 

Purpose and Goal

I feel like this would be a good idea to help Sleeman get known to the internet world and create brand awareness for the company. With that being said, if all goes well this well help Sleeman not only attract consumers but also increase their following on their social media pages, get more feedback on the content they post and at the end of it all increase sales of their new and existing beer products.

                                          

When will you launch?

My plan for Sleeman to launch this campaign is right when summer starts so we can kick start the summer into releasing a statement about the contest for everybody to get involved and release the 3 new beers into the market for everybody to purchase and try out. I also plan to hold the Sleeman Speakeasy event around New Year’s Eve for everybody to be a part of the music live events and be a part of the classical them event which I believe fits perfectly for the New Year’s theme.

I have strong belief that this implementation could be a big hit for this summer and a good strategy to get Sleeman out there into the internet world and into the beer market. Let us know what you think in the comments below or any ideas you guys may have and why it would be a great idea. Cheers from the beer crew!

Bud Light vs Heineken on YouTube

Bud Light

·         Bud Light posts a new set of videos about every two months.

·         Bud Light’s YouTube channel has a wide variety of content types. Within its last 10 posts, it has one how-to video, music videos and interesting content related to Bud Light. For example, there are videos of celebrities like UFC athletes, singers and NFL athletes telling stories where Bud Light was involved.

·         Bud Light’s most successful post was “#BudLightLiving True Stories-UFC”.

o   It received 9 likes and 511,400 views.

·        

·         The reason this video was so successful was probably because they released this video right before a big UFC event. Their fan base was eagerly waiting for the event and Bud Light launched a UFC themed video that satisfied their UFC craving.

·         In the video description they have a link to their promotional website http://www.budlightlivingline.com/.

Heineken

·         Heineken’s last 10 posts have been spread out through a one month period. However, the spacing between their other videos varies; with some having a month or two in between.

·         Heineken posts videos related to soccer with soccer stars featured in the video. They also post humorous and entertaining content affiliated with its promotional campaigns with the end goal of retaining brand awareness.

·        

·         Its most successful video was “Heineken |The Dilemma”. As a viral video attempt from Heinken, the video was essentially a prank played on a an individual involving a his group of friends and embarrassing him in front of the whole stadium in the EUFA Champion’s League game (a soccer team that Heineken sponsors). The video received almost a million views and received 3K likes.

Prank videos created by large companies always do well, even more so when it relates to large soccer tournaments like in this video’s case.

Stella Artois Fan Page with a hint of Sleeman Fan Page explained...More like Fan WEBSITES!

After all the virtual conversations we had in the past about comparing Sleeman and Stella Artois we would assume that the discussion of fan pages would be talked about right? WRONG!

After long research hours of looking through for any possible fan accounts created on any social platforms that were discussed in past blogs but YouTube. I later found out that Sleeman Brewery doesn't have any associated fan pages but Stella Artois…well they don’t have any fan pages either...well they do have other websites where fans talk about their brand, that’s got to be something right….right?

                      

Above is a screenshot of what exactly I'm talking about. There are multiple websites which allows consumers or people on the internet to go on these websites and post their opinions/ratings about Stella Artois beer products and how they felt about testing the product out. Not only are there these websites but there’s also blogs like ours that post content similar to our cold certified beer blog which is discussing about the brand and talk about any activity that Stella Artois has been a part of or an analysis of their business activity and products. The same can go with Sleeman with the exception that their fans are more involved with writing about them in their blogs then having created website where they can create discussion threads. Another website that I would expect to get more attention are beer fans who make reviews on YouTube which you can see the video below where a YouTuber by the name of Gregsbeerreviews talks about his thoughts and opinion when tasting the famous Stella Artois beer. So with all of this being said, is it a bad thing that both Sleeman and Stella Artois don’t have fan social media accounts/pages? Well I guess I’ll leave that up to you guys to answer.

My objective throughout this blog post is to try to engage our fellow readers on what to expect on the “fan pages” that Sleeman and Stella Artois are encouraged to have. So a couple things I could mention theoretically if these brands were to have fan pages is to expect similar content that is posted on review sites or blog sites like ours which is personal opinions and arguments on how we feel about both their products and their marketing strategies.

I do apologize for not being able to strongly educate you guys into the expectations for Sleeman and Stella Artois’ fan pages but I hope this gave you enough information on what to you could expect is they theoretically had fan pages created. If there’s one thing I learned through this blog post is that I was able to create this blog post with the proper criteria I wanted to discuss and unbelievably did it in 457 words and counting…461, 462, 463…Well you guys get the point. Let me know if there is anybody out there who can find one, Cheers!

Bud Light vs Heineken on Instagram

Bud Light

·         Posts roughly twice per week.

·         Does not follow the 50/50 rule; however, some posts promote Bud Light more than others. On Instagram, Bud Light just posts pictures for awareness rather than promotion.

·        

·         Its most successful recent post (within the last 10 posts), was posted 6 weeks ago. The post was the launch of its promotional campaign “The Bud Light Party”. The picture consists of Seth Rogen and comedian Amy Shcumer on a podium holding a Bud Light bottle. The picture is in black and white except the bottle which has a radiant blue glow hinting their liberal idealisms. The reason this post was so successful was because of two main reasons:

o   The celebrities: Seth Rogen and Amy Shcumer.

o   The political party reference to the current political hype that is taking place in the US.

·         The picture received 2,000 likes.

Heineken

·         Heineken does not post avidly; its most recent post was 18 weeks ago.

·         Scrolling through Heineken’s Instagram, you can easily perceive their brand. Their previous ad campaign #headingoutwith gave a bohemian perception; enticing consumers to head out and experience new, strange situations and companions alongside their beer. After that campaign, their Instagram launched another campaign targeting a different psychographic; they posted drawings of characters that appeared on bottles. After 8 posts, they launched another campaign with their current slogan “open your world” and began posting content related to the sponsorship of the movie Spectre (James Bond).

·         Their page does not follow the 50/50 rule either. Heineken posts very little about their brand, instead, their posts focus is more about the message that they want to deliver to the viewer.

·        

·         Their most successful post was their most recent post of which is directly related to the latest James Bond movie. Given its large fan base, the relation to the movie attracted attraction to the post and as a result brought the post more likes than their other posts.

·         The picture received 1,135 likes.

Should Alexander Keith's implement this marketing campaign??

Alexander Keith’s is one of the best beers I've ever personally tasted but there's one problem.  Social media wise they aren't very active.  They don’t have a huge following on Facebook & Twitter and don’t even have an Instagram page.  They need a marketing campaign to help bring their popularity up and help their social media pages circle the net.  Here's my idea!

The Idea

Keith’s should create a 2 part campaign.  The first part is for fans to choose between new flavours of beer.  They vote by clicking on the link that will be posted on Facebook & Twitter. Then when they vote for a flavour, the post is shared or tweeted on whichever social media page they chose to click with.  This will help reach out to a wider audience. The more shares/tweets a flavour gets, the better chance of winning. This campaign will run for 2 months. The prize is as follows: Whichever flavour is chosen, 5 people from that flavour who shared/tweeted the most will be randomly selected to win a coupon for a free 6 pack of the new Alexander Keith’s flavour at their local LCBO when it’s launched.  Now for the 2^nd part! Now that the flavour has been chosen, now is where the real fun begins. A campaign to create the new flavour Keith’s bottle design will run for 2 months until the end of July.  When a photo is submitted on the website, it will be posted on the newly designed Instagram account. They simply create a photo with the hashtags #AlexanderKeiths, #Canada & #Beer.  This will help the photos reach out to a wider audience to people who might be interested in the campaign.  Whichever photo receives the most likes by the end of 2 months will receive 10% of the beers profits during the remainder of the year(August-December).

The Audience

Beer lovers of course and people who want to try their hand at making some money for graphic design.

The Goal

I'm looking to create more traffic on Alexander Keith’s social media pages as well as their website.  The link to vote for the flavours and submit the design will direct them to the website.  Then it will be posted on the social media accounts.  We want people to share, tweet and like these photos so that their mutual friends see these posts and do the same thing.  I think this idea should be launched within a couple weeks so that the new flavour is launched by mid summer.  The summer time is when people get together and what better way to start the summer then with a new Alexander Keith’s flavour that you picked!

Let me know what you guys think of the new idea down below.  Would this be something you’d be interested in? If you have any campaign ideas that could help launch Alexander Keith’s into social media stardom we’d love to hear them!

Sleeman vs Stella Artois on Twitter

After looking at Sleeman's and Stella Artois performance on Facebook, we could all agree that Twitter might show the same results. Both Sleeman and Stella Artois have proactive moments on Twitter when releasing content to their viewers but overall Sleeman does have the upper hand with becoming more consistent than Stella Artois when posting content on Twitter. The type of content that both brands produce to their audience are similar to the content they create on Facebook which is mostly promotional content about any new products there introducing and announcing or promoting any industry related events. Both brands are doing a very good job when making content interesting by incorporating videos and images to help the consumer understand the content that each brand is producing.

JFL posting content about the comedy festival that they are hosting along with Sleeman brewery. 

Another important factor to consider is how both brands use the 50/50 rule. Between these two brands, Stella Artois and Sleeman don’t have a well balance of the 50/50 rule. Stella Artois and Sleeman both create written content that is mainly about their products or brand and also get engaged with the audience rather than posting content that is business related or target business professionals. Stella Artois uses keyword sentences like “Buy a Lady a Drink Chalice”, “#Give beautifully” and “reimagined dining” while Sleeman uses keyword sentences like “#notoriouslygood”, “local Canadian beer” and “#Sleemanspeakeasy”.

Over the recent posts each company has made, they both have had a decent amount of likes and comments with Stella Artois receiving a lot more feedback due to their large following on Twitter. Sleeman’s best post in recent months has been there post about introducing there new Sleeman Chocolate Lager for the winter season, while Stella Artois most successful post in recent months comes from a post promoting their #BuyALadyADrink chalice where they allow their consumers to buy a chalice to help women get access to clean water up to 5 years for every chalice bought. I believe these posts were successfully done well because both included alt text images and videos and really engaged with audience to try new things that each company has to offer.

 


Have your say and let us know who you think has the best performance on twitter in the beer industry?

Does Budweiser have any internet buds??

In my last blog I talked about 3 Alexander Keith’s fan pages. This post is all about the BUD. You’d think the king of beers would have lots of positive fan pages right?! WRONG. Very few fan pages exist but I have found 3 that people who have already tried Budweiser or are thinking of trying should check out!

https://www.instagram.com/budweiser_girls/

What’s it about?

Well as you can see this Instagram account mixes too things that most men love.  Beer and beautiful woman. It’s a page designed to attract men to drink Anheuser–Busch products (Budweiser being one of them). Don’t worry ladies, as soon as I see a page dedicated to the woman Budweiser drinkers I’ll post it! This page is simply woman with either the Budweiser or Budlight logo on their shirt or holding a Budweiser/Bud light beer.  In this day and age, sex sells.  So when most men come across this page, they see beautiful woman, they see Budweiser, and then they want it

Why should you check it out?

It’s a fun page to scroll through and chances are 9/10 times you see these photos you’ll want an Anheuser–Busch product (Hopefully Budweiser).  It’s like if an awesome drummer has a certain kit, you’ll see them both together and automatically want the kit because of the person attached to it.

http://www.beeradvocate.com/beer/profile/29/?view=beers

What’s it about?

I mentioned this page in my last blog regarding Alexander Keith’s.  The Beer Advocate is a beer review site filled with hundreds of writer reviews and reader comments.  This page in particular is dedicated to Anheuser-Busch beers but if you scroll down you’ll find reviews for 8 different kinds of Budweiser beers.  If you are looking to see people’s comments on it because you want to try it or you want to praise about the taste (or not), give this site a chance and you might enjoy what you read.

Why should you check it out?

It’s always great to get an opinion other than the companies’ itself. If you are looking to see people’s comments on it because you want to try it or you want to praise about the taste (or not), give this site a chance and you might enjoy what you read.

https://www.tumblr.com/tagged/budweiser

What’s it about?

Just like in my Keith’s blog, this Tumblr site is filled with an archive of Budweiser tagged photos.  Cool artsy photos of the beer, celebrities/musicians drinking the beer or cool posters or merchandise to check out.  It’s cool to see other people enjoying the same beer as yourself!

Why should you check it out?

It doesn't take long.  You might see a celebrity or musician that you know drinking Budweiser (then you’ll have something to talk about if you ever meet them) and a lot of the photos are really cool! You might even be able to use some for a project you do about Budweiser ;)

If you guys know of any other fan/review pages regarding Budweiser, please comment below. I’d love to check them out!

Fan Pages of Alexander Keith's

Fan pages are a great way for consumers to almost get a second opinion on a product.  Sure the actual product website says its good, but when a there is a page dedicated to how it’s great or fun photos about the product, it’s almost like a testimonial. This blog is solely dedicated to fan pages of the great beer of Alexander Keith’s.  What can you expect on these pages and where to find them!

https://www.facebook.com/alexander.keiths.94

What’s it about?

The blog above is actually pretty witty.  It’s a Facebook account set up to make a bottle of Alexander Keith’s look like a human.  Posting photos of the Keith’s bottle out with friends, or smoking a cigarette.  It’s something you don’t see often and I really enjoy these types of pages. 

Why should you check it out?

It’s humorous and witty.  It makes Alexander Keith’s seem more personal than a bottle of beer should seem.  It makes you think of fun times or goofing around, why not have a Keith’s in your hand while you do it?

http://www.beeradvocate.com/beer/profile/6994/?view=beers

What’s it about ?

It’s a beer review blog for Alexander Keith’s! From the main page you can scroll down and look at the writers reviews of all different types of Alexander Keith’s, plus readers comments.

Why should you check it out?

Why not?! If you are tired of the same old Keith’s or have simply never tried any Keith’s, check out the reviews on which types you should spend your money on!

https://www.tumblr.com/tagged/alexander-keith's

What’s it about?

It’s a Tumblr account of photos that Alexander Keith’s has been tagged in.  Nothing too informative but there are some cool photos of people at events or nice shots of the beer itself.  If you check out this page, I guarantee you’ll be thirsty for a Keith’s!

Why should you check it out?

It’s cool to see people posting Alexander Keith’s photos from all around Canada and other parts of the world.  If you are a fellow Keith’s lover, it makes you feel connected with other people.  It’s always great to find people who love something as much as you do right?

There are tons of pages dedicated to Alexander Keith’s but I felt these were the top 3 all you Keith’s lovers or potential lovers should know about! Comment below if you know of any other great review or fan pages regarding the Halifax brewski!

Youtube Battle: Budweiser VS Alexander Keith's

Youtube is another social media platform that is quickly gaining ground.  It’s perfect for placing ads on other videos and commercials/promotional ads on your own page.  So far on my last 3 posts about Facebook, Twitter & Instagram, Budweiser has easily been not only the king of beers, but also social media! Once again, this does not change.  The following chart answers these 3 questions regarding Keith’s and Budweisers’ Youtube accounts:

·         How often does each brand post a new video/commercial?

·         What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.)

·         In the description area, what kind of content is included (links to other sites, keywords, descriptions, etc.)

Alexander Keith’s

·         Have not made a post in 6 months.  They posted a lot 6-7 months ago. Not active.

·         Most of their posts are about types of foods that you can make that go well with the drink.  A lot of these foods are popular on the east coast, especially Halifax and each video is usually a background story of someone who enjoys the food with the drink and why.

·         Their description of the channel is “Welcome to Alexander Keith’s official channel. Brewed since 1820, Alexander Keith’s brings flavour to life. Please enjoy responsibly.”  Below that is a link to their website and Facebook page.

Budweiser

·         They post as much as they do on any other social media site.  At least 5-6 times a month. Very active.

·         Budweiser makes a lot of posts. Commercial posts, promotional posts, celebrity posts.  The celebrity post is also a commercial which was aired during the superbowl where Hellen Mirren talks about drunk driving.  Their promotional posts are about why Budweiser is the best beer, why you should have it during the playoffs and why you should celebrate St. Patrick’s day drinking it.

·         The description for their channel: “Budweiser is the Great American Lager from Anheuser-Busch. Subscribe to our Youtube channel to keep up with your favorite American lager beer!” Below that is 5 links: Website, Facebook, Instagram, Twitter & Pinterest.

What is their most effective/popular video?

Alexander Keith’s

I’m not sure what separates this video apart from the other “UNTAPPED” ones but I guess the type of food they advertised was more popular than others. Other than that, I can’t really see any difference, the length of the videos are all somewhat similar.  They might have advertised this video at the right times.  Check the link for yourself and comment why you think this video has the most views!

https://www.youtube.com/watch?v=FzMNjImQl8k

Likes: 6

Views: 212,924

Comments: 0

Budweiser

What makes this commercial so popular ? Well for one thing it was aired during the superbowl and another, it’s awesome.  Upbeat music that gets the viewer pumped, its cocky and fun and showcases their confidence.  They remind you throughout the video why they are the “King of beers”.  Saying “people who drink Budweiser like beer” or “let them sip their pumpkin spice ale, while we brew some golden suds”.  It’s almost an ad saying that hey you can drink other beers, but REAL beer drinking men & Women are what Budweiser is for. Check out the ad below and see for yourself.  As you can see below it, it’s quite popular!

https://www.youtube.com/watch?v=siHU_9ec94c

Likes: 1,807

Views: 13,135,084

Comments: 2,271

Let us know what you guys think! Cheers!

Instagram Battle: Budweiser VS Alexander Keith's

I was going to do a blog comparing the effectiveness and activeness of Budweiser and Alexander Keith’s Instagram accounts but guess what? Keith’s doesn’t have one. Boo you say? Yes BOO indeed.  In a a world overrun with social media, you can never be accessible on too many social media platforms. So for this blog. Keith’s gets an F! So let’s see how well Budweiser uses Instagram, the following chart will answer these questions:

·         How often does Budweiser post new content?

·         What kind of content does Budweiser post (promotional, commercials, discounts and coupons, how-to’s, industry related events, games, images, infographics, celebrity spots, news, music videos, etc.)

·         Is there a description feature on this platform? What kind of content is included (links to other sites, keywords, descriptions, categories, #hashtags, etc.)?

Budweiser

Very active.  On my 2 other blogs I mentioned how Budweiser posts on Twitter and Facebook almost every other day.  Well Instagram is no different.  Budweiser is quickly gaining more and more ground on Alexander Keith’s in the social media battle!

Most of the posts are informational and promotional.  A lot of their posts are pictures of different scenarios with people having a great time & holding a nice, cold looking Budweiser. This is effective in showing the user that Budweiser is perfect for any occasion and great for bringing people together. Other recent posts include one for their drinking and driving awareness campaign at SXSW & about bars with a Budweiser logo in the background.  I’m somewhat surprised that they don’t have any posts regarding their goal light marketing campaign.  I would have thought using photos of different cities the goal light will be going to would be very effective, especially on Instagram!

The description of the page is “Budweiser Life is best lived on your own terms #ThisBudsForYou. By following, you confirm you're of legal drinking age (LDA) & won’t share w/ those under LDA.bit.ly/TheHardWaySeries”  There is no link to their website or other social media accounts.  The only hashtag they use is #ThisBudsForYou which is posted in most of their Instagram posts. The link in their description is to a Youtube video about a tattoo artist, Budweiser has used a tattoo artist to make comparisons to their new label.  They compare the precision and talent of a tattoo artist to how they created their new label.  It’s very effective ad and very innovative.

What is Budweiser’s most effective and popular Instagram post?

The following post was effective because it was relatable.  It showed people who you assume are good friends enjoying some Budweiser.  It helps that the way they showed the Budweiser reminds you that it’s Cold & Delicious.  Some of the comments on the post were about how nice the Budweiser looked.  The better looking something is, the more it attracts people. The post talks about building legacies, referring to the traditions of getting together with your loved ones over some Budweisers’.  In order for beer ads to be affective, they need to show either: people having fun, cold refreshing beer, or both; and Budweiser does just that.

Comments: 52

Likes: 2747

Comment and let us know what you think of the importance on company Instagram pages.  Should Keiths hop on the Instagram wagon ??

Twitter Battle: Budweiser VS Alexander Keiths!

Who doesn’t have Twitter nowadays? Almost every business, celebrity or average joe has Twitter.  But what about beer companies?? Alexander Keith’s & Budweiser do, but are they using Twitter to its full potential? The following chart will briefly answer these 4 questions and I will give them a grade rating:

·         How often does each brand tweet?

·         What kind of content does each brand tweet about (promotional, discounts and coupons, how-to’s,      industry related events, games, images, infographics, etc.)

·          Does each brand use the 50/50 rule?

·          Keyword sentences used by either brand on their posts

Alexander Keith’s	Budweiser - Canada
D Not Often. Once a month. No posts in March yet. More posts during December.	A+ Very active. Post almost every other day.
C They mostly post about trying their product during the holidays or entering pins to win merch.  Nothing to crazy	A Very engaging with their twitter account.  Consistently post about activities they are involved with(Drinking and driving talk at SXSW, Goal light) A lot of their posts lately are to spread awareness for the Goal light and sharing  a link to engage them to try and get their names on it.  The reason for the A is because the posts are mostly similar, no variety.
D No posts about the industry as a whole and barely any posts about themselves	C They have made posts about drinking and driving which effects the beer industry as a whole and they posts about their product very often.
#JoinIpaHouse #KeithsIpaHouse #Keiths	#TackleImpossible #LightTheLamp

What were these brands biggest tweets and why ?

Budweiser Canada

65 likes

117 Retweets

It uses a video to take up most of the space of the users’ screen which then catches their attention.  It has a link describing what the goal light is about and using the word “Canadian” give users a patriotic feeling when they retweet the post.

Alexander Keith’s

32 Likes 

20 Retweets

Nothing special right? Correct! But that’s what makes it so effective and so “Retweet-able”.  It’s a simple post about sharing with friends and family during the holidays.  By retweeting this, you are sharing the holiday joy and the Keith’ name.

Sleeman Brewery vs Stella Artois on Facebook

Throughout this entire blog journey, you will be constantly looking at the comparison of two historic brands and how they perform with the social media powerhouses Facebook, Twitter, Instagram and YouTube. For today’s blog, will be the first in-depth chapter of looking at Sleeman brewery and Stella Artois in the Facebook world.

When looking into their performance, both Sleeman and Stella Artois have proactive moments on Facebook when releasing content to their viewers but overall are not very efficient when posting onto the platform. The type of content that both brands produce to their audience are mostly promotional content about any new products there introducing like Sleeman’s Dark Chocolate lager that they released in December and Stella’s historic bottle to represent the original creation of their brand. Both brand are doing a very good job when making content interesting and incorporating videos and images to help the consumer understand the content that each brand is producing. Sleeman and Stella Artois also create content that promotes events that their hosting along with any associated partners for their brand or event.

Sleeman announces partnership with Just For Laughs for their JFL Northwest event.

Another important factor to consider is how both brands use the 50/50 rule. Between these two brands, Stella Artois and Sleeman both have their fair share of providing their audience with the right amount of content that is not only informative but also collaborative and interesting for views to be educated but entertained. Stella Artois uses keyword sentences like “Buy a Lady a Drink Chalice”, “Give beautifully” and “reimagined dining” while Sleeman uses keyword sentences like “notoriously good beer”, “local Canadian beer” and “Sleeman speakeasy”. 

                          

Over the recent posts each company has made, they both have had a decent amount of likes and comments. Sleeman’s best post in recent months has been there post about introducing there new Sleeman Chocolate Lager for the winter season, while Stella Artois most successful post in recent months comes from a post about announcing a five-course dinner event held in Toronto, called the Stella Artois Sensorium. I believe these posts were very well done because both included alt text images and videos and really engaged with audience to try new things that each company has to offer.

Who do you think wins the Facebook competition? Have your say in the comments below!

Facebook Battle: Budweiser VS Alexander Keith's

Facebook is a massive tool brands use to market products, events or new ideas.  It's a social media platform that allows companies to reach a widespread audience.  Today I will be looking at the Facebook pages of Alexander Keith's and Budweiser to see what they do to effectively market themselves and I will rate them on a scale of 1-5.

I have designed the chart below to answer the following 4 questions:

1.  How often does each brand post?

2.  What kind of content does each brand post (promotional, discounts and coupons,   how-to’s, industry related events, games, images, infographics, etc.)

3. Does each brand use the 50/50 rule?

4. Keyword sentences used by either brand on their posts

Alexander Keith’s	Budweiser
Not Often. Within the past 3 months, they have made 2 posts.  None so far in the month of March, and in Feb. & Jan. Last year they made couple posts in December about holiday gifts and posted almost every other day in November & October.	Very Often. They make posts almost every other day and are very active in responding to comments made on these posts.
A lot of the content that Keith’s posts are promotional, coupons and industry related.  Most of their posts talk about new brews that they will be introducing soon, merchandise that they are selling for the holidays or weather related & posts about activities to do such as taking a tour of the brewery or trying out new beers at local bars.	Because its hockey season and the playoffs are around the corner.  A lot of the posts they have made are all promotional regarding the Giant goal light that is travelling across Canada.  Their marketing campaign to get people involved is enabling people to submit their names to be engraved on the Goal light when it comes to their area. 1 recent post that they made that differs from the others is one about drinking and driving, with a video attached.  The video is a speaker from Budweiser talking at SXSW festival.
Not Really. Most of Alexander Keith’s posts are regarding their own personal brand.  The only recent post not directly promoting their brand was an article about how a 120 year old bottle was found on the bottom of the ocean of the cost of Halifax and it contained Keith’s beer.	Most of their posts like I said before is about the goal light.  The only 2 other posts that aren’t about Budweiser is drinking and driving.  Both posts have videos attached to them, making it easily accessible for consumers scrolling through Facebook.  It’s a huge issue and makes them look very good.
19+, Keith’s Brewery	Canada’s goal light, http://www.budweiser.ca/en/, #LightTheLamp #TackleImpossible

As you can see, there is a huge difference in how both these brands use Facebook actively to reach out to their demographic.  Lets see what their most effective posts were and what they did to stand out.

Alexander Keith’s

It’s simple.  It’s not trying to directly sell you a product or bombard you with info you don’t care about.  It’s simply relating to everyone who likes to celebrate St. Patricks day and is reminding you to have a Keith’s. Shows 4 people together and represents a good time.  This post so far has 635 Likes, 98 Shares & 19 Comments.

Budweiser

Its powerful and effective.  Almost everyone agrees that drinking and driving is wrong and many people have been affected by it.  What Budweiser has done with this post is simply create awareness.  They aren’t trying to promote their product, they are more promoting their ethics on certain topics.  It’s a short post with a powerful statement “Join us to put an end to drinking and driving and‪ #‎TackleImpossible” Attached is a video of a spokesperson, making it easily accessible rather than people reading.