Bud Light Fan Pages

Facebook

·         https://www.facebook.com/groups/95858856210/

·         On this page you can find out about events where Bud Light will be present.

·         Fundraising and charity work are posted on this Facebook page.

·         This page serves as a communication method for people that all enjoy drinking Bud Light to contact and plan events with each other.

Instagram

·         https://www.instagram.com/ttownbudgirls/

·         Ttownbudgirls is a Bud Light fan-made Instagram page.

The type of content you can find on their page consists of Bud Light-related events, pictures of people drinking Bud Light at social gatherings and the latest Bud Light promotions!

Heineken Fan Pages

Facebook

·        

·         On the unofficial Heineken page, the viewer can find out all information related to Heineken. Including: videos, new information, and promotions.

·         https://www.facebook.com/HeinekenKohn/

Vimeo

·         

·         The unofficial Heineken Vimeo page has a variety of fan made videos regarding Heineken. The purpose is for entertainment purposes only.

·         https://vimeo.com/53678764

Bud Light vs Heineken on YouTube

Bud Light

·         Bud Light posts a new set of videos about every two months.

·         Bud Light’s YouTube channel has a wide variety of content types. Within its last 10 posts, it has one how-to video, music videos and interesting content related to Bud Light. For example, there are videos of celebrities like UFC athletes, singers and NFL athletes telling stories where Bud Light was involved.

·         Bud Light’s most successful post was “#BudLightLiving True Stories-UFC”.

o   It received 9 likes and 511,400 views.

·        

·         The reason this video was so successful was probably because they released this video right before a big UFC event. Their fan base was eagerly waiting for the event and Bud Light launched a UFC themed video that satisfied their UFC craving.

·         In the video description they have a link to their promotional website http://www.budlightlivingline.com/.

Heineken

·         Heineken’s last 10 posts have been spread out through a one month period. However, the spacing between their other videos varies; with some having a month or two in between.

·         Heineken posts videos related to soccer with soccer stars featured in the video. They also post humorous and entertaining content affiliated with its promotional campaigns with the end goal of retaining brand awareness.

·        

·         Its most successful video was “Heineken |The Dilemma”. As a viral video attempt from Heinken, the video was essentially a prank played on a an individual involving a his group of friends and embarrassing him in front of the whole stadium in the EUFA Champion’s League game (a soccer team that Heineken sponsors). The video received almost a million views and received 3K likes.

Prank videos created by large companies always do well, even more so when it relates to large soccer tournaments like in this video’s case.

Bud Light vs Heineken on Instagram

Bud Light

·         Posts roughly twice per week.

·         Does not follow the 50/50 rule; however, some posts promote Bud Light more than others. On Instagram, Bud Light just posts pictures for awareness rather than promotion.

·        

·         Its most successful recent post (within the last 10 posts), was posted 6 weeks ago. The post was the launch of its promotional campaign “The Bud Light Party”. The picture consists of Seth Rogen and comedian Amy Shcumer on a podium holding a Bud Light bottle. The picture is in black and white except the bottle which has a radiant blue glow hinting their liberal idealisms. The reason this post was so successful was because of two main reasons:

o   The celebrities: Seth Rogen and Amy Shcumer.

o   The political party reference to the current political hype that is taking place in the US.

·         The picture received 2,000 likes.

Heineken

·         Heineken does not post avidly; its most recent post was 18 weeks ago.

·         Scrolling through Heineken’s Instagram, you can easily perceive their brand. Their previous ad campaign #headingoutwith gave a bohemian perception; enticing consumers to head out and experience new, strange situations and companions alongside their beer. After that campaign, their Instagram launched another campaign targeting a different psychographic; they posted drawings of characters that appeared on bottles. After 8 posts, they launched another campaign with their current slogan “open your world” and began posting content related to the sponsorship of the movie Spectre (James Bond).

·         Their page does not follow the 50/50 rule either. Heineken posts very little about their brand, instead, their posts focus is more about the message that they want to deliver to the viewer.

·        

·         Their most successful post was their most recent post of which is directly related to the latest James Bond movie. Given its large fan base, the relation to the movie attracted attraction to the post and as a result brought the post more likes than their other posts.

·         The picture received 1,135 likes.

Should Alexander Keith's implement this marketing campaign??

Alexander Keith’s is one of the best beers I've ever personally tasted but there's one problem.  Social media wise they aren't very active.  They don’t have a huge following on Facebook & Twitter and don’t even have an Instagram page.  They need a marketing campaign to help bring their popularity up and help their social media pages circle the net.  Here's my idea!

The Idea

Keith’s should create a 2 part campaign.  The first part is for fans to choose between new flavours of beer.  They vote by clicking on the link that will be posted on Facebook & Twitter. Then when they vote for a flavour, the post is shared or tweeted on whichever social media page they chose to click with.  This will help reach out to a wider audience. The more shares/tweets a flavour gets, the better chance of winning. This campaign will run for 2 months. The prize is as follows: Whichever flavour is chosen, 5 people from that flavour who shared/tweeted the most will be randomly selected to win a coupon for a free 6 pack of the new Alexander Keith’s flavour at their local LCBO when it’s launched.  Now for the 2^nd part! Now that the flavour has been chosen, now is where the real fun begins. A campaign to create the new flavour Keith’s bottle design will run for 2 months until the end of July.  When a photo is submitted on the website, it will be posted on the newly designed Instagram account. They simply create a photo with the hashtags #AlexanderKeiths, #Canada & #Beer.  This will help the photos reach out to a wider audience to people who might be interested in the campaign.  Whichever photo receives the most likes by the end of 2 months will receive 10% of the beers profits during the remainder of the year(August-December).

The Audience

Beer lovers of course and people who want to try their hand at making some money for graphic design.

The Goal

I'm looking to create more traffic on Alexander Keith’s social media pages as well as their website.  The link to vote for the flavours and submit the design will direct them to the website.  Then it will be posted on the social media accounts.  We want people to share, tweet and like these photos so that their mutual friends see these posts and do the same thing.  I think this idea should be launched within a couple weeks so that the new flavour is launched by mid summer.  The summer time is when people get together and what better way to start the summer then with a new Alexander Keith’s flavour that you picked!

Let me know what you guys think of the new idea down below.  Would this be something you’d be interested in? If you have any campaign ideas that could help launch Alexander Keith’s into social media stardom we’d love to hear them!

Bud Light vs Heineken on Twitter (2)

Bud Light vs Heineken on Twitter

Bud Light

·         Bud Light tweets about twice per day.

·         They do not use the 50/50 rule.

·         Their content consists of .gifs, pictures, and fun videos casting their promotion campaign actors Seth Rogen and the other members of the “Bud Light Party” (their current promotion campaign).

·         Their most successful tweet was the following:

·        

·         In this tweet, they posted a video comparing the “Bud Light Party”, a made up political party that essentially stands for everything that the Bud Light brand stands for. Within the video they talk about how America is a home to many different races and cultures. Through this video, Bud Light is delivering that message through a comedic approach, trying to engage all cultures to enjoy their product. Aside from the positive message, another contributing factor to this tweet’s success is the quality of the video; it incorporates cinematic shots, bright colours and three well-known actors. The result of all of these factors is a well-made video that targets their chosen demographics well.

·         The tweet received 62 retweets and 369 likes.

Heineken

·         Heineken’s Twitter page has a lot more content than its Facebook page. Within its page it has many videos, pictures and tweets. They tweet intensively, tweeting almost every 3 hours.

·         Their tweets follow the 50/50 rule; they have a wide range of content topics, ranging from sport highlights, viral videos, tweets regarding pubs and Heineken’s “interests”.

·         Out of the last 25 tweets, the most successful one was the following:

The tweet received 85 retweets and 98 likes. The reason for its success was because of its integration with the Soccer Tournament in Europe. Heineken has positioned itself as an international brand with an interest in soccer. Heineken often sponsors sport events, predominantly soccer. As a result, Heineken has a strong soccer fan community following them on Twitter and therefore this soccer related tweet has been a success.

Fan Pages of Alexander Keith's

Fan pages are a great way for consumers to almost get a second opinion on a product.  Sure the actual product website says its good, but when a there is a page dedicated to how it’s great or fun photos about the product, it’s almost like a testimonial. This blog is solely dedicated to fan pages of the great beer of Alexander Keith’s.  What can you expect on these pages and where to find them!

https://www.facebook.com/alexander.keiths.94

What’s it about?

The blog above is actually pretty witty.  It’s a Facebook account set up to make a bottle of Alexander Keith’s look like a human.  Posting photos of the Keith’s bottle out with friends, or smoking a cigarette.  It’s something you don’t see often and I really enjoy these types of pages. 

Why should you check it out?

It’s humorous and witty.  It makes Alexander Keith’s seem more personal than a bottle of beer should seem.  It makes you think of fun times or goofing around, why not have a Keith’s in your hand while you do it?

http://www.beeradvocate.com/beer/profile/6994/?view=beers

What’s it about ?

It’s a beer review blog for Alexander Keith’s! From the main page you can scroll down and look at the writers reviews of all different types of Alexander Keith’s, plus readers comments.

Why should you check it out?

Why not?! If you are tired of the same old Keith’s or have simply never tried any Keith’s, check out the reviews on which types you should spend your money on!

https://www.tumblr.com/tagged/alexander-keith's

What’s it about?

It’s a Tumblr account of photos that Alexander Keith’s has been tagged in.  Nothing too informative but there are some cool photos of people at events or nice shots of the beer itself.  If you check out this page, I guarantee you’ll be thirsty for a Keith’s!

Why should you check it out?

It’s cool to see people posting Alexander Keith’s photos from all around Canada and other parts of the world.  If you are a fellow Keith’s lover, it makes you feel connected with other people.  It’s always great to find people who love something as much as you do right?

There are tons of pages dedicated to Alexander Keith’s but I felt these were the top 3 all you Keith’s lovers or potential lovers should know about! Comment below if you know of any other great review or fan pages regarding the Halifax brewski!

Youtube Battle: Budweiser VS Alexander Keith's

Youtube is another social media platform that is quickly gaining ground.  It’s perfect for placing ads on other videos and commercials/promotional ads on your own page.  So far on my last 3 posts about Facebook, Twitter & Instagram, Budweiser has easily been not only the king of beers, but also social media! Once again, this does not change.  The following chart answers these 3 questions regarding Keith’s and Budweisers’ Youtube accounts:

·         How often does each brand post a new video/commercial?

·         What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.)

·         In the description area, what kind of content is included (links to other sites, keywords, descriptions, etc.)

Alexander Keith’s

·         Have not made a post in 6 months.  They posted a lot 6-7 months ago. Not active.

·         Most of their posts are about types of foods that you can make that go well with the drink.  A lot of these foods are popular on the east coast, especially Halifax and each video is usually a background story of someone who enjoys the food with the drink and why.

·         Their description of the channel is “Welcome to Alexander Keith’s official channel. Brewed since 1820, Alexander Keith’s brings flavour to life. Please enjoy responsibly.”  Below that is a link to their website and Facebook page.

Budweiser

·         They post as much as they do on any other social media site.  At least 5-6 times a month. Very active.

·         Budweiser makes a lot of posts. Commercial posts, promotional posts, celebrity posts.  The celebrity post is also a commercial which was aired during the superbowl where Hellen Mirren talks about drunk driving.  Their promotional posts are about why Budweiser is the best beer, why you should have it during the playoffs and why you should celebrate St. Patrick’s day drinking it.

·         The description for their channel: “Budweiser is the Great American Lager from Anheuser-Busch. Subscribe to our Youtube channel to keep up with your favorite American lager beer!” Below that is 5 links: Website, Facebook, Instagram, Twitter & Pinterest.

What is their most effective/popular video?

Alexander Keith’s

I’m not sure what separates this video apart from the other “UNTAPPED” ones but I guess the type of food they advertised was more popular than others. Other than that, I can’t really see any difference, the length of the videos are all somewhat similar.  They might have advertised this video at the right times.  Check the link for yourself and comment why you think this video has the most views!

https://www.youtube.com/watch?v=FzMNjImQl8k

Likes: 6

Views: 212,924

Comments: 0

Budweiser

What makes this commercial so popular ? Well for one thing it was aired during the superbowl and another, it’s awesome.  Upbeat music that gets the viewer pumped, its cocky and fun and showcases their confidence.  They remind you throughout the video why they are the “King of beers”.  Saying “people who drink Budweiser like beer” or “let them sip their pumpkin spice ale, while we brew some golden suds”.  It’s almost an ad saying that hey you can drink other beers, but REAL beer drinking men & Women are what Budweiser is for. Check out the ad below and see for yourself.  As you can see below it, it’s quite popular!

https://www.youtube.com/watch?v=siHU_9ec94c

Likes: 1,807

Views: 13,135,084

Comments: 2,271

Let us know what you guys think! Cheers!

Instagram Battle: Budweiser VS Alexander Keith's

I was going to do a blog comparing the effectiveness and activeness of Budweiser and Alexander Keith’s Instagram accounts but guess what? Keith’s doesn’t have one. Boo you say? Yes BOO indeed.  In a a world overrun with social media, you can never be accessible on too many social media platforms. So for this blog. Keith’s gets an F! So let’s see how well Budweiser uses Instagram, the following chart will answer these questions:

·         How often does Budweiser post new content?

·         What kind of content does Budweiser post (promotional, commercials, discounts and coupons, how-to’s, industry related events, games, images, infographics, celebrity spots, news, music videos, etc.)

·         Is there a description feature on this platform? What kind of content is included (links to other sites, keywords, descriptions, categories, #hashtags, etc.)?

Budweiser

Very active.  On my 2 other blogs I mentioned how Budweiser posts on Twitter and Facebook almost every other day.  Well Instagram is no different.  Budweiser is quickly gaining more and more ground on Alexander Keith’s in the social media battle!

Most of the posts are informational and promotional.  A lot of their posts are pictures of different scenarios with people having a great time & holding a nice, cold looking Budweiser. This is effective in showing the user that Budweiser is perfect for any occasion and great for bringing people together. Other recent posts include one for their drinking and driving awareness campaign at SXSW & about bars with a Budweiser logo in the background.  I’m somewhat surprised that they don’t have any posts regarding their goal light marketing campaign.  I would have thought using photos of different cities the goal light will be going to would be very effective, especially on Instagram!

The description of the page is “Budweiser Life is best lived on your own terms #ThisBudsForYou. By following, you confirm you're of legal drinking age (LDA) & won’t share w/ those under LDA.bit.ly/TheHardWaySeries”  There is no link to their website or other social media accounts.  The only hashtag they use is #ThisBudsForYou which is posted in most of their Instagram posts. The link in their description is to a Youtube video about a tattoo artist, Budweiser has used a tattoo artist to make comparisons to their new label.  They compare the precision and talent of a tattoo artist to how they created their new label.  It’s very effective ad and very innovative.

What is Budweiser’s most effective and popular Instagram post?

The following post was effective because it was relatable.  It showed people who you assume are good friends enjoying some Budweiser.  It helps that the way they showed the Budweiser reminds you that it’s Cold & Delicious.  Some of the comments on the post were about how nice the Budweiser looked.  The better looking something is, the more it attracts people. The post talks about building legacies, referring to the traditions of getting together with your loved ones over some Budweisers’.  In order for beer ads to be affective, they need to show either: people having fun, cold refreshing beer, or both; and Budweiser does just that.

Comments: 52

Likes: 2747

Comment and let us know what you think of the importance on company Instagram pages.  Should Keiths hop on the Instagram wagon ??

What Makes Social Media One of the Biggest Marketing Strategies for Beer Brands?

In the business world, many companies are now heavily relying on social media and how it has impacted their business. One of the brands that will be talked about in this blog is Sleeman Brewery and the digital marketing strategies they use for their newest product called the “Dark Chocolate Lager”.

Sleeman Brewery's New Dark Chocolate Lager! The perfect beer for the winter.

Here are the social media platforms that there apart of:

Facebook	Twitter
Instagram	YouTube

When talking an in-depth look at Sleeman’s performance on social media, you could agree that their most effective social media platform is Facebook and Twitter due to the number of followers they have as well. Sleeman posts pretty frequently but still struggle to post every day. The types of content that they produce to their audience is visual content promoting their “Dark Chocolate Lager” as a perfect beverage for the winter. The purpose of their content is engage with their audience to help them improve as a brand as well as promote their products to increase brand awareness and excel in targeting multiple target markets. 

Based on the findings, I believe that Sleeman has to potential to grow their market. They are a local brand that produces good quality beer but lack on creating a huge following on social media. If Sleeman considers to post on a daily basis and get involved not only locally but around Canada, I feel that they will increase their following and open more job opportunities for people to manage their social media interaction with their consumers.

Leave any comments on what you guys think is the best strategy for Sleeman to grow their social media presence? 

Budweiser vs Alexander Keith’s: Which beer can Canadians find easiest in their Internet fridge?

Introduction

SEO is an important consideration for marketers because it determines how easy it is for users and search engines to find and navigate through your website. The easier it is, the more likely people will find it.  In Canada, 2 of the top beers are Budweiser and Alexander Keith’s, Keith’s being from Nova Scotia and Budweiser being an American company who moved into Canada under the name Budweiser Canada.  Alexander Keith’s is a relatively quiet beer when it comes to marketing and brand exposure yet it is very popular in Canada; while Budweiser is all over the place especially when it comes to hockey.  Which page makes the most of their name? Lets’ find out:

Screen Captures of both home pages:

Budweiser Home Page

Alexander Keith's Home Page

SEO Considerations	Budweiser	Alexander Keith’s
URL:	http://www.budweiser.ca/en/	http://keiths.ca/#/
Keywords used on each site:	Goal, For you, Enjoy Responsibly, Canada	Our brews, Brewery, Ipa, Hop ale
Frequency of Keywords:	Goal(4), For you(3), Enjoy Responsibly(1), Canada(3)	Our Brews(2), Brewery(3), Ipa(2), Hop Ale(2)
Locations of keywords:	Top of the page, middle inside photos(links to more information)	Top of the page, middle of the page as links for more information
Keywords in URL:	None	None
<title>	Budweiser Canada	Alexander Keith’s
<meta name="description" content=“”/>	N/A	“Welcome beer enthusiasts. Learn everything you ever wanted to know about Alexander Keith’s Fine Beers, the Brewing Process or even the great man himself”
<meta name="keywords" content=""/>	N/A	N/A
Site upload speed:
Quality of written content:	8/10	6/10
Quality of Visual Content:	10/10	8/10
Alt Text used:	Twitter, Facebook	Facebook
Captions used:	N/A	N/A
Quality of Layout:	9/10	9/10
Call-to-action:	“Bar Finder: This Bar’s for you” “This gear’s for you”	“Find an Alexander Keith’s”
Anchor Text:	“New Privacy Policy”, “Third Party Advertising”, Terms & Conditions”	N/A
Mobile Friendly:	Yes	Yes
Content is “shareable”:	No	No
Links to Social Media:	Facebook, Twitter	Facebook
SERP ranking results when using keywords from this table:	http://budweiser.ca/goallab/en/innovation/canadas-goal-light/ is ranked 1st in Canada	http://keiths.ca/ is ranked 28th in Canada

 Summary:

Both Webpages need to be updated.  Neither allow you to share any of their content and both pages do not have keywords on their source page.  Only commonly used words on the pages themselves help them show up in search engines.  Alexander Keith’s only has a link to their Facebook page, which is probably why they don’t have many Twitter followers.  Budweiser does not have any Alt Text and Alexander Keith’s has no Anchor text. Both pages are poorly set up and could benefit from actually updating the source codes. Also Alexander Keith’s ranking in the SEO from their commonly used words is ranked 28^th in Canada, which is not good.

Conclusion:

Both companies are well known and loved in Canada.  Alexander Keith’s doesn’t promote much as they let their taste decide who their fans are.  Budweiser uses hockey as its main marketing campaign.  With the goal light and air hockey table gear.  It really likes to stress that it’s the beer for you and your friends.  Overall the winner of the SEO search analysis is Budweiser Canada…The king of beers!

APA Citations:

http://budweiser.ca/en/

http://keiths.ca/#/

https://serps.com/tools/rank_checker
http://tools.pingdom.com/fpt/