Now, now, I know exactly
what you’re thinking after reading that title…What in God’s name is that
blogger thinking to creating the ultimate content marketing campaign and on top
of that doing it for Sleeman Brewery, the least known beer brand in North America
maybe even in Canada? Well my fellow readers, anybody can have dreams but I
will explain to you what Sleeman can implement to have the potential to gain
consumer engagement with all their social media platforms
Sleeman beer is known to
be a local beer brand that is head quartered in Guelph, Ontario but still there
product quality of beer is just as good as other famous Canadian brands that
are high in the market. When looking back at their social media performance we
can all agree that there not that well with having effective digital marketing strategies
and getting the best results when posting content on their social media platforms.
So here is my idea of a campaign that they could be implemented to their brand.
Idea
To
create a promotional campaign that require consumer engagement on all social
media platforms such as Facebook, Twitter, Instagram…heck even YouTube and
Snapchat would be good for this. My idea is to introduce 3 new Sleeman beer
flavours that will have a question mark on each bottle. The idea of this is for
consumers to try the new flavors but also use social media to let us know how
they feel about it and come up with a new name for the mystery flavor beer by
using the #SleemansMysteryName to enter. You can tweet or post about it or make
a video and share it to the whole world to be a part of this amazing contest.
After a certain period, we will discontinue accepting requests and pick 3
winners. Those 3 winners will all have the opportunity to have their mystery
name on our new bottle along with their social media username listed on the
bottle. Hold on, you guys thought that was it? These winners will also receive a
lifetime supply of our new flavoured product and will also get free VIP passes
to our Sleeman Speakeasy event that brings you back to the prohibition era and
give you a chance to play casino games and be a part of live music events. How’s
that for a content marketing campaign? Will you be a part of it? That’s what I thought!
Audience
This
competition is for all our beer lovers both male and female who love winning
prizes and love using social media.
Purpose and Goal
I
feel like this would be a good idea to help Sleeman get known to the internet
world and create brand awareness for the company. With that being said, if all
goes well this well help Sleeman not only attract consumers but also increase
their following on their social media pages, get more feedback on the content
they post and at the end of it all increase sales of their new and existing
beer products.
When will you launch?
My
plan for Sleeman to launch this campaign is right when summer starts so we can kick
start the summer into releasing a statement about the contest for everybody to
get involved and release the 3 new beers into the market for everybody to
purchase and try out. I also plan to hold the Sleeman Speakeasy event around
New Year’s Eve for everybody to be a part of the music live events and be a
part of the classical them event which I believe fits perfectly for the New Year’s
theme.
I
have strong belief that this implementation could be a big hit for this summer
and a good strategy to get Sleeman out there into the internet world and into
the beer market. Let us know what you think in the comments below or any ideas
you guys may have and why it would be a great idea. Cheers from the beer crew!
