Welcome to the Certified Cold Beer Crew Blog!

This is our final Blog post for our Certified Cold beer Blog. We have researched our 8 favourite beer brands and discovered some interesting facts throughout our analyses. We learned about SEO, Keywords, Blogging, Content Marketing, Analytics, Hootsuite and many other cool things along the way.

During our 5 week campaign we used Facebook, Twitter and Instagram in an engaging way to direct more traffic to our blogs.

Attached is a video of what we learned over our campaign including a detailed analysis of our analytics reports, overview of our Hootsuite and social media accounts and we get to share with you each of our content marketing campaigns for our beers.

Thank you to everyone who read our blogs and supported us in our endeavours over the last few months. We hope you enjoyed it as much as we did!

https://www.youtube.com/watch?v=A2ObPq2FEJY&feature=youtu.be

Heineken’s Social Media Presence

• Heineken is present on all of the large social media platforms; including Facebook, Instagram, Twitter, and YouTube.

Heineken on Twitter

• Heineken has 135 thousand followers on Twitter
• Makes many posts daily
• Advertises its promotions and contests

Heineken on Facebook

•            Posts interesting content related to their brand
•       Posts its promotions and contests

Heineken on YouTube

•          Posts viral videos
•          Posts their ad campaigns

Heineken on Instagram

·         Posts:

o   Promotions unique to Instagram

o   Fun activities involving their products

o   Pictures from around the world, in different recreational scenarios
o Their posts to give a sense of what their brand stands for

     Out of all the social media Heineken is present on, their largest, most important page is their Facebook. The reason for this is because they post a lot of in-depth content related to their brand. On Facebook is where the brand projects the majority of its content and is the most well-rounded site; out of the four.

Welcome to our Certified Cold Blog! The #1 place to learn about the best beers!

Welcome to the Certified Cold Beer Crew Blog!

We have been tasked with setting up this blog and advertising a topic of our choice. What better choice than beer? The drink that brings Canadians together!

We will be uploading multiple blog posts for the entertainment of our readers as well as the excellent marks we hope to receive from our awesome teacher.

Who We Are: 

We are 4 second year Sheridan Marketing students in the Digital Marketing course. We are eager enthusiastic, avid social media users and of course, beer lovers!

Here are the members of our Brew Crew:

Sean Clancy Twitter Coordinator 

Alejandro Perez  Instagram Director

Tiana Smits Blogger Specialist 

Josh Raposo Facebook Administrator

Here on this blog we will be talking about our favourite beer brands: 

• Coors Light
• Guinness
• Budwieser
• Alexander Keiths
• Bud Light
• Heineken
• Sleeman
• Stella Artois