Coors Light vs. Guinness on Facebook

Coors light often posts inspirational pictures about “Climbing your mountain”. Some pictures are literally mountain themed. Others are more figurative. They also post pictures of their beer using actual beer bottles, cans, boxes etc.

 Recently they posted a promo in collaboration with Uber. The redeemer would receive a $20 discount from Uber when using the promo code (CoorsLight16) if they were a first time Uber user. This also promotes the beer company as being responsible and caring about their customers.

              

 Lately Guinness posts a lot about St. Patrick’s Day. Many posts about enjoying beer with friends are featured. They also post pictures of their beer in glasses and their new blonde beer which they are putting a lot of emphasis toward in their advertisements.

Coors Light and Guinness both employ the 50/50 rule in their Facebook marketing strategy.

Keywords utilized by Coors Light are Climb On, mountains, refreshing, and beer.

Key words for Guinness are Guinness, beer, pint, blonde, enjoy, and friends.

Coors Light’s Valentine’s Day post was their most popular recent post. It pulled in a whopping 6.3 thousand likes on Facebook!

      Guinness has 5 thousand likes and 1,200 shares for its 2 weeks till St. Patty’s Day countdown post. Guinness fans are excited about this annual celebration.

I feel these two posts were successful because they had to do with major special occasions. Both Valentine’s Day and St. Patty’s day are occasions that apply to a great number of people. By including them in their posts these brands show that they care about the same things as their consumers. They are also fun days so it showcases the fun and loving sides of these brands.

Guinness: A fun dark beer that’s Made of More on social media

Guinness beer shows their excitement for St Patrick’s Day all over their social media platforms.

 Traditionally thought of as the most Irish beer we’ve got here in North America, Guinness and St. Patrick’s Day pretty much go hand in hand. 




Guinness takes advantage of this holiday on their Facebook and Twitter pages by building the hype, increasing their brand awareness, and no doubt boosting their sales.

While their Facebook page has an impressive 5,348,427 Likes, their Twitter Guinness US has 9085 Followers, and their Twitter Guinness Canada page only has 2017 Followers.

Their communication with their Facebook community is very active. Many comments are responded to quickly on Facebook, while their Twitter is slightly less frequent, particularly their Canadian Twitter page.

Because Guinness is a globally well-known brand, many of the comments on their posts are in a different language. This is different from the posts on many North American beer brand pages who are not as well-known globally.

Guinness’s YouTube site posts less frequently, which is expected as it takes much longer to develop video content than it does a written post. Many of their commercials highlight their positioning as a company with character. This image is carried across all of their platforms in their style, attitude, and campaign slogan stating that Guinness is a beer that’s Made of More.

Their social media strategy showcases their strong brand image and although they like to have fun, it is clear that they are targeting a more refined and responsible market segment.