Sleeman vs Stella Artois on YouTube

This social media platform that will be talked about in this discussion is different from others because it requires using effective images and videos more than creating written content like they did on Facebook and Twitter.
                                                                                                

After looking at both YouTube channels from both these brands, it is well agreed that both brands are as effective and efficient as they are on their other social media platforms such as Facebook and Twitter. When looking at both their channels, you’ll be able to see that Stella Artois has been a part of YouTube longer than Sleeman has and has more of a following but still post like 2-3 times a month while Sleeman’s content performance has been a lot slower from them only posting about 8 times this year! The posting game clearly favours Stella Artois over Sleeman Brewery. When looking into their channel more and analyzing the type of content the post both brands post very common content which include promotion videos, company events, celebrity endorsement videos and interviews with members of the company.

In the description area, Stella Artois shows a high performance result than Sleeman by linking to other sites for their #BuyALadyADrink campaign and other social media platforms for their audience to follow, Stella Artois also uses description to describe the video and the purpose of the video. The one area hat Stella Artois needs to improve on is incorporating keywords and tags into the video to attract more people and increase awareness for the video. Sleeman on the other hand doesn’t use much in the description category, which include not adding tags or keywords or even explaining to the audience the purpose of the video.

When comparing the best videos between the two historic brands, you can see that Stella Artois’ “Host Beautifully” commercial has won with receiving more feedback than Sleeman did with their famous “Sleeman Speakeasy” commercial. Below are videos of both commercials. Stella Artois “Host Beautfifully” received about 6.6 million views, 57 likes and 12 comments while Sleeman’s speakeasy received 400K views, 9 likes and 9 comments.

                                                                     

Have your say and let us know who you think should win the YouTube content game! 

Bud Light vs Heineken on Instagram

Bud Light

·         Posts roughly twice per week.

·         Does not follow the 50/50 rule; however, some posts promote Bud Light more than others. On Instagram, Bud Light just posts pictures for awareness rather than promotion.

·        

·         Its most successful recent post (within the last 10 posts), was posted 6 weeks ago. The post was the launch of its promotional campaign “The Bud Light Party”. The picture consists of Seth Rogen and comedian Amy Shcumer on a podium holding a Bud Light bottle. The picture is in black and white except the bottle which has a radiant blue glow hinting their liberal idealisms. The reason this post was so successful was because of two main reasons:

o   The celebrities: Seth Rogen and Amy Shcumer.

o   The political party reference to the current political hype that is taking place in the US.

·         The picture received 2,000 likes.

Heineken

·         Heineken does not post avidly; its most recent post was 18 weeks ago.

·         Scrolling through Heineken’s Instagram, you can easily perceive their brand. Their previous ad campaign #headingoutwith gave a bohemian perception; enticing consumers to head out and experience new, strange situations and companions alongside their beer. After that campaign, their Instagram launched another campaign targeting a different psychographic; they posted drawings of characters that appeared on bottles. After 8 posts, they launched another campaign with their current slogan “open your world” and began posting content related to the sponsorship of the movie Spectre (James Bond).

·         Their page does not follow the 50/50 rule either. Heineken posts very little about their brand, instead, their posts focus is more about the message that they want to deliver to the viewer.

·        

·         Their most successful post was their most recent post of which is directly related to the latest James Bond movie. Given its large fan base, the relation to the movie attracted attraction to the post and as a result brought the post more likes than their other posts.

·         The picture received 1,135 likes.

Bud Light vs Heineken on Twitter (2)

Bud Light vs Heineken on Twitter

Bud Light

·         Bud Light tweets about twice per day.

·         They do not use the 50/50 rule.

·         Their content consists of .gifs, pictures, and fun videos casting their promotion campaign actors Seth Rogen and the other members of the “Bud Light Party” (their current promotion campaign).

·         Their most successful tweet was the following:

·        

·         In this tweet, they posted a video comparing the “Bud Light Party”, a made up political party that essentially stands for everything that the Bud Light brand stands for. Within the video they talk about how America is a home to many different races and cultures. Through this video, Bud Light is delivering that message through a comedic approach, trying to engage all cultures to enjoy their product. Aside from the positive message, another contributing factor to this tweet’s success is the quality of the video; it incorporates cinematic shots, bright colours and three well-known actors. The result of all of these factors is a well-made video that targets their chosen demographics well.

·         The tweet received 62 retweets and 369 likes.

Heineken

·         Heineken’s Twitter page has a lot more content than its Facebook page. Within its page it has many videos, pictures and tweets. They tweet intensively, tweeting almost every 3 hours.

·         Their tweets follow the 50/50 rule; they have a wide range of content topics, ranging from sport highlights, viral videos, tweets regarding pubs and Heineken’s “interests”.

·         Out of the last 25 tweets, the most successful one was the following:

The tweet received 85 retweets and 98 likes. The reason for its success was because of its integration with the Soccer Tournament in Europe. Heineken has positioned itself as an international brand with an interest in soccer. Heineken often sponsors sport events, predominantly soccer. As a result, Heineken has a strong soccer fan community following them on Twitter and therefore this soccer related tweet has been a success.

Does Budweiser have any internet buds??

In my last blog I talked about 3 Alexander Keith’s fan pages. This post is all about the BUD. You’d think the king of beers would have lots of positive fan pages right?! WRONG. Very few fan pages exist but I have found 3 that people who have already tried Budweiser or are thinking of trying should check out!

https://www.instagram.com/budweiser_girls/

What’s it about?

Well as you can see this Instagram account mixes too things that most men love.  Beer and beautiful woman. It’s a page designed to attract men to drink Anheuser–Busch products (Budweiser being one of them). Don’t worry ladies, as soon as I see a page dedicated to the woman Budweiser drinkers I’ll post it! This page is simply woman with either the Budweiser or Budlight logo on their shirt or holding a Budweiser/Bud light beer.  In this day and age, sex sells.  So when most men come across this page, they see beautiful woman, they see Budweiser, and then they want it

Why should you check it out?

It’s a fun page to scroll through and chances are 9/10 times you see these photos you’ll want an Anheuser–Busch product (Hopefully Budweiser).  It’s like if an awesome drummer has a certain kit, you’ll see them both together and automatically want the kit because of the person attached to it.

http://www.beeradvocate.com/beer/profile/29/?view=beers

What’s it about?

I mentioned this page in my last blog regarding Alexander Keith’s.  The Beer Advocate is a beer review site filled with hundreds of writer reviews and reader comments.  This page in particular is dedicated to Anheuser-Busch beers but if you scroll down you’ll find reviews for 8 different kinds of Budweiser beers.  If you are looking to see people’s comments on it because you want to try it or you want to praise about the taste (or not), give this site a chance and you might enjoy what you read.

Why should you check it out?

It’s always great to get an opinion other than the companies’ itself. If you are looking to see people’s comments on it because you want to try it or you want to praise about the taste (or not), give this site a chance and you might enjoy what you read.

https://www.tumblr.com/tagged/budweiser

What’s it about?

Just like in my Keith’s blog, this Tumblr site is filled with an archive of Budweiser tagged photos.  Cool artsy photos of the beer, celebrities/musicians drinking the beer or cool posters or merchandise to check out.  It’s cool to see other people enjoying the same beer as yourself!

Why should you check it out?

It doesn't take long.  You might see a celebrity or musician that you know drinking Budweiser (then you’ll have something to talk about if you ever meet them) and a lot of the photos are really cool! You might even be able to use some for a project you do about Budweiser ;)

If you guys know of any other fan/review pages regarding Budweiser, please comment below. I’d love to check them out!

Youtube Battle: Budweiser VS Alexander Keith's

Youtube is another social media platform that is quickly gaining ground.  It’s perfect for placing ads on other videos and commercials/promotional ads on your own page.  So far on my last 3 posts about Facebook, Twitter & Instagram, Budweiser has easily been not only the king of beers, but also social media! Once again, this does not change.  The following chart answers these 3 questions regarding Keith’s and Budweisers’ Youtube accounts:

·         How often does each brand post a new video/commercial?

·         What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.)

·         In the description area, what kind of content is included (links to other sites, keywords, descriptions, etc.)

Alexander Keith’s

·         Have not made a post in 6 months.  They posted a lot 6-7 months ago. Not active.

·         Most of their posts are about types of foods that you can make that go well with the drink.  A lot of these foods are popular on the east coast, especially Halifax and each video is usually a background story of someone who enjoys the food with the drink and why.

·         Their description of the channel is “Welcome to Alexander Keith’s official channel. Brewed since 1820, Alexander Keith’s brings flavour to life. Please enjoy responsibly.”  Below that is a link to their website and Facebook page.

Budweiser

·         They post as much as they do on any other social media site.  At least 5-6 times a month. Very active.

·         Budweiser makes a lot of posts. Commercial posts, promotional posts, celebrity posts.  The celebrity post is also a commercial which was aired during the superbowl where Hellen Mirren talks about drunk driving.  Their promotional posts are about why Budweiser is the best beer, why you should have it during the playoffs and why you should celebrate St. Patrick’s day drinking it.

·         The description for their channel: “Budweiser is the Great American Lager from Anheuser-Busch. Subscribe to our Youtube channel to keep up with your favorite American lager beer!” Below that is 5 links: Website, Facebook, Instagram, Twitter & Pinterest.

What is their most effective/popular video?

Alexander Keith’s

I’m not sure what separates this video apart from the other “UNTAPPED” ones but I guess the type of food they advertised was more popular than others. Other than that, I can’t really see any difference, the length of the videos are all somewhat similar.  They might have advertised this video at the right times.  Check the link for yourself and comment why you think this video has the most views!

https://www.youtube.com/watch?v=FzMNjImQl8k

Likes: 6

Views: 212,924

Comments: 0

Budweiser

What makes this commercial so popular ? Well for one thing it was aired during the superbowl and another, it’s awesome.  Upbeat music that gets the viewer pumped, its cocky and fun and showcases their confidence.  They remind you throughout the video why they are the “King of beers”.  Saying “people who drink Budweiser like beer” or “let them sip their pumpkin spice ale, while we brew some golden suds”.  It’s almost an ad saying that hey you can drink other beers, but REAL beer drinking men & Women are what Budweiser is for. Check out the ad below and see for yourself.  As you can see below it, it’s quite popular!

https://www.youtube.com/watch?v=siHU_9ec94c

Likes: 1,807

Views: 13,135,084

Comments: 2,271

Let us know what you guys think! Cheers!

Coors Light vs. Guinness on Instagram

For this blog I’ll be talking about Coors Light Canada's Instagram page as it has better and more current content than the American page. So lately, Coors light has been posting much more frequently than usual. Typically Coors Light will post once per week or sometimes once every couple of weeks, but when they have an event it seems they post multiple posts on the same day.

Two such events have taken place recently,

 their #Thrillofthehill tobogganing event @Mont Saint-Sauveur

 and their Mattress #dunkcontest @Musik Nightclub.

The Guinness US Instagram page is much better then both the Guinness Canadian and Guinness GB sites because it updates its content every day! 

Guinness posts a variety of different content from St. Patrick’s Day count down posts 

to the science behind the bubbles in a Guinness Nitro. 

In the description on many of the most recent posts that are event related, the name of the venue is displayed as a link as well as the hashtags #thrillofthehill and the venue #montsaintsauveur in Quebec. These lead you to their Instagram pages.

Some funny hashtags used by Guinness are #guinnesstache and #beerstagram.

 The same is true of the Musik Nightclub link displayed at the top of the #dunkcontest posts. #musiknightclub will also lead you to their Instagram page.

(https://www.instagram.com/p/BBfYeT2i1A5/?taken-by=coorslightcanada)

This Superb Owl Post evoked 192 likes as well as comments from 11 different people not including Coors Light’s responses.

I think this post was so successful because it is about the Super Bowl which is one of the biggest sporting events of the year and has a huge following in North America. It also features a corny play on words, and, it’s cute! So many things to love about this creative post from Coors Light.

(https://www.instagram.com/p/BCoHI41QotB/?taken-by=guinnessus&hl=en)

This Guinness can post featuring a historic advertisement, the Guinness Toucan, making a come back for this special addition can raked in 1,688 likes and 90 comments. I feel this post was so successful because Guinness fans pride themselves on things like history and integrity even more than their desire to have fun. Having a special addition throwback can will remind their followers of where they came from and what they’re made of. 

Instagram Battle: Budweiser VS Alexander Keith's

I was going to do a blog comparing the effectiveness and activeness of Budweiser and Alexander Keith’s Instagram accounts but guess what? Keith’s doesn’t have one. Boo you say? Yes BOO indeed.  In a a world overrun with social media, you can never be accessible on too many social media platforms. So for this blog. Keith’s gets an F! So let’s see how well Budweiser uses Instagram, the following chart will answer these questions:

·         How often does Budweiser post new content?

·         What kind of content does Budweiser post (promotional, commercials, discounts and coupons, how-to’s, industry related events, games, images, infographics, celebrity spots, news, music videos, etc.)

·         Is there a description feature on this platform? What kind of content is included (links to other sites, keywords, descriptions, categories, #hashtags, etc.)?

Budweiser

Very active.  On my 2 other blogs I mentioned how Budweiser posts on Twitter and Facebook almost every other day.  Well Instagram is no different.  Budweiser is quickly gaining more and more ground on Alexander Keith’s in the social media battle!

Most of the posts are informational and promotional.  A lot of their posts are pictures of different scenarios with people having a great time & holding a nice, cold looking Budweiser. This is effective in showing the user that Budweiser is perfect for any occasion and great for bringing people together. Other recent posts include one for their drinking and driving awareness campaign at SXSW & about bars with a Budweiser logo in the background.  I’m somewhat surprised that they don’t have any posts regarding their goal light marketing campaign.  I would have thought using photos of different cities the goal light will be going to would be very effective, especially on Instagram!

The description of the page is “Budweiser Life is best lived on your own terms #ThisBudsForYou. By following, you confirm you're of legal drinking age (LDA) & won’t share w/ those under LDA.bit.ly/TheHardWaySeries”  There is no link to their website or other social media accounts.  The only hashtag they use is #ThisBudsForYou which is posted in most of their Instagram posts. The link in their description is to a Youtube video about a tattoo artist, Budweiser has used a tattoo artist to make comparisons to their new label.  They compare the precision and talent of a tattoo artist to how they created their new label.  It’s very effective ad and very innovative.

What is Budweiser’s most effective and popular Instagram post?

The following post was effective because it was relatable.  It showed people who you assume are good friends enjoying some Budweiser.  It helps that the way they showed the Budweiser reminds you that it’s Cold & Delicious.  Some of the comments on the post were about how nice the Budweiser looked.  The better looking something is, the more it attracts people. The post talks about building legacies, referring to the traditions of getting together with your loved ones over some Budweisers’.  In order for beer ads to be affective, they need to show either: people having fun, cold refreshing beer, or both; and Budweiser does just that.

Comments: 52

Likes: 2747

Comment and let us know what you think of the importance on company Instagram pages.  Should Keiths hop on the Instagram wagon ??

Twitter Battle: Budweiser VS Alexander Keiths!

Who doesn’t have Twitter nowadays? Almost every business, celebrity or average joe has Twitter.  But what about beer companies?? Alexander Keith’s & Budweiser do, but are they using Twitter to its full potential? The following chart will briefly answer these 4 questions and I will give them a grade rating:

·         How often does each brand tweet?

·         What kind of content does each brand tweet about (promotional, discounts and coupons, how-to’s,      industry related events, games, images, infographics, etc.)

·          Does each brand use the 50/50 rule?

·          Keyword sentences used by either brand on their posts

Alexander Keith’s	Budweiser - Canada
D Not Often. Once a month. No posts in March yet. More posts during December.	A+ Very active. Post almost every other day.
C They mostly post about trying their product during the holidays or entering pins to win merch.  Nothing to crazy	A Very engaging with their twitter account.  Consistently post about activities they are involved with(Drinking and driving talk at SXSW, Goal light) A lot of their posts lately are to spread awareness for the Goal light and sharing  a link to engage them to try and get their names on it.  The reason for the A is because the posts are mostly similar, no variety.
D No posts about the industry as a whole and barely any posts about themselves	C They have made posts about drinking and driving which effects the beer industry as a whole and they posts about their product very often.
#JoinIpaHouse #KeithsIpaHouse #Keiths	#TackleImpossible #LightTheLamp

What were these brands biggest tweets and why ?

Budweiser Canada

65 likes

117 Retweets

It uses a video to take up most of the space of the users’ screen which then catches their attention.  It has a link describing what the goal light is about and using the word “Canadian” give users a patriotic feeling when they retweet the post.

Alexander Keith’s

32 Likes 

20 Retweets

Nothing special right? Correct! But that’s what makes it so effective and so “Retweet-able”.  It’s a simple post about sharing with friends and family during the holidays.  By retweeting this, you are sharing the holiday joy and the Keith’ name.

Coors Light vs. Guinness on Facebook

Coors light often posts inspirational pictures about “Climbing your mountain”. Some pictures are literally mountain themed. Others are more figurative. They also post pictures of their beer using actual beer bottles, cans, boxes etc.

 Recently they posted a promo in collaboration with Uber. The redeemer would receive a $20 discount from Uber when using the promo code (CoorsLight16) if they were a first time Uber user. This also promotes the beer company as being responsible and caring about their customers.

              

 Lately Guinness posts a lot about St. Patrick’s Day. Many posts about enjoying beer with friends are featured. They also post pictures of their beer in glasses and their new blonde beer which they are putting a lot of emphasis toward in their advertisements.

Coors Light and Guinness both employ the 50/50 rule in their Facebook marketing strategy.

Keywords utilized by Coors Light are Climb On, mountains, refreshing, and beer.

Key words for Guinness are Guinness, beer, pint, blonde, enjoy, and friends.

Coors Light’s Valentine’s Day post was their most popular recent post. It pulled in a whopping 6.3 thousand likes on Facebook!

      Guinness has 5 thousand likes and 1,200 shares for its 2 weeks till St. Patty’s Day countdown post. Guinness fans are excited about this annual celebration.

I feel these two posts were successful because they had to do with major special occasions. Both Valentine’s Day and St. Patty’s day are occasions that apply to a great number of people. By including them in their posts these brands show that they care about the same things as their consumers. They are also fun days so it showcases the fun and loving sides of these brands.

Bud Light’s Social Media Presence

Facebook

•          Posts videos

Twitter

•         Posts humorous videos, .gifs, games and polls
•         Heavily promotes the correlation of social gatherings with their product

YouTube

•          Posts humorous videos
•          Posts brand related videos

Instagram

•      Posts pictures about their beer
•     Uses Instagram as a promotion campaign medium

        Bud Light does not have a large social media presence. It uses Twitter heavily, targeting its primary target market: youth. However, they do not achieve large amounts of favourites nor retweets. On their Twitter account they have 148,000 followers. 

Cold Certified Coors Light is a Social Media Rock Star

Coors Light is a fantastic beer with great presence on the following social media channels:

Website	Pinterest
Facebook	LinkedIn “Molson Coors”
Twitter	Google+
YouTube	Yelp
Instagram	Foursquare

Coors Light Social (media) Life

Although Coors Light is active on many social media platforms, their Facebook and Twitter accounts see the most action with 3,028,006 likes on Facebook and 106,000 followers on Twitter.

They post on Facebook every couple of days. When someone comments on their posts, Coors Light responds within hours. Their responses are humorous and laid back, much like their brand image.

When a follower posts on Twitter with a problem, Coors Light responds quickly usually posting their 1-800 number in the comments asking them to call in so they can get to the bottom of the issue. 

This shows their great attention to customer service. 

Get Inspired

Valentine's Coors

On both Facebook and Twitter Coors Light often posts inspirational photographs utilizing hashtags such as #Championships or #ClimbOn to motivate their followers to reach their personal best.

They target many of their posts to sports lovers and take advantages of celebrations and special days such as Valentine’s Day and Leap Day to remain relevant in their consumers’ day to day lives.

Instagram post roughly once per week while Youtube posts much less frequently with monthly posts or less on average.

50/50

Across all platforms I would agree that the 50/50 rule is in effect for Coors Light’s social media teams and they do a wonderful job at keeping current with their tech savvy fan base.