Sleeman vs Stella Artois on Instagram

This social media platform that will be talked about in this discussion is different from others because it requires using effective images and videos more than creating written content like they did on Facebook and Twitter.

When looking at these two historic brands, both brands are still on the same boat and have the ability to post content but unfortunately they lack the capability to keep their content on a consistent basis by only posting content once or twice a week. The type of content that each brand posts is mostly promotional post about their beer products like Sleeman has done for the dark chocolate beer and introducing a bundle beer case that include all type of Sleeman beer. Sleeman also uses warm colours and good quality photos that attract multiple senses of the consumer and almost makes them feel thirsty for a beer…or is that just me? Stella on the other hand does pretty much uses similar strategies and produces the same type of content that incorporate a lot of good quality images but are mostly posted to promote a product or an event that Stella Artois is a part of or promoting one the their biggest promotional ideas which is the #BuyALadyADrink chalice. 

Stella Artois Instagram post for #BuyALadyADrink campaign.

Now, let’s talk about the description features each brand uses. Sleeman Brewery uses a couple of features which include posting links that go to their company website or if there are holding events they will post links to the event page on Facebook or event page on their website. Sleeman also uses certain keywords but still lack the effectiveness of incorporating good keywords. Some keywords include; “Notoriously Good Beer” and “Local Canadian Beer”. Stella Artois does almost the same type of work as Sleeman does but still get more traffic because of the brand image they’ve already established in the beer market. Some features that they use are links to other sites and using some keywords or hashtags like #BuyALadyADrink or #GiveBeautifully.

Stella Artois Christmas Holiday Gift Promotion.

Sleeman Gentlemens Expo Promotion

When quickly comparing at both of best Instagram posts that they’ve created to the public, you can see that Stella Artois receives a lot more activity then Sleeman because of their brand image and Sleeman being a local brand and only being known in Ontario and Stella Artois being known globally. In the images above you’ll see that the best post Stella Artois created was a post about their holiday promotions and celebrating their long history of the brand. This post received 2,763 likes and 143 comments while Sleemans post received 93 likes and 2 comments, which was a post about the gentlemen expo event that Sleeman was sponsoring. Overall I believe that both of these post were successful because not only were the able to get good results but looking at the post itself, you can see that the visual aid looks professional and informative for viewers to see and get glued into the created content.

Have your say and let us know who you think should win the best Instagram account! Cheers!

Twitter Battle: Budweiser VS Alexander Keiths!

Who doesn’t have Twitter nowadays? Almost every business, celebrity or average joe has Twitter.  But what about beer companies?? Alexander Keith’s & Budweiser do, but are they using Twitter to its full potential? The following chart will briefly answer these 4 questions and I will give them a grade rating:

·         How often does each brand tweet?

·         What kind of content does each brand tweet about (promotional, discounts and coupons, how-to’s,      industry related events, games, images, infographics, etc.)

·          Does each brand use the 50/50 rule?

·          Keyword sentences used by either brand on their posts

Alexander Keith’s	Budweiser - Canada
D Not Often. Once a month. No posts in March yet. More posts during December.	A+ Very active. Post almost every other day.
C They mostly post about trying their product during the holidays or entering pins to win merch.  Nothing to crazy	A Very engaging with their twitter account.  Consistently post about activities they are involved with(Drinking and driving talk at SXSW, Goal light) A lot of their posts lately are to spread awareness for the Goal light and sharing  a link to engage them to try and get their names on it.  The reason for the A is because the posts are mostly similar, no variety.
D No posts about the industry as a whole and barely any posts about themselves	C They have made posts about drinking and driving which effects the beer industry as a whole and they posts about their product very often.
#JoinIpaHouse #KeithsIpaHouse #Keiths	#TackleImpossible #LightTheLamp

What were these brands biggest tweets and why ?

Budweiser Canada

65 likes

117 Retweets

It uses a video to take up most of the space of the users’ screen which then catches their attention.  It has a link describing what the goal light is about and using the word “Canadian” give users a patriotic feeling when they retweet the post.

Alexander Keith’s

32 Likes 

20 Retweets

Nothing special right? Correct! But that’s what makes it so effective and so “Retweet-able”.  It’s a simple post about sharing with friends and family during the holidays.  By retweeting this, you are sharing the holiday joy and the Keith’ name.

Coors Light vs. Guinness on Twitter

Coors Light tweets 1-4 times per week on average. 

This was more frequent leading up to Christmas until New Year’s Eve with daily tweets.

Lately, Guinness tweets 1-7 times per day!

Coors Light tends to post motivational content. Tweets to get you through your week. Hashtags like #MotivationMonday and #ClimbOn are most popular. They have one tweet including a promo code for Uber that gives first time Uber users a $20 off their first Uber fare.

The amount of tweeting has increased this month due to their #stoutmoji initiative.

Guinness wants there to be an emoji of a dark beer in addition to the regular light beer emojis that already exist. They are posing from an equality standpoint and are regularly tweeting about that.

Coors Light takes advantage of the 50/50 rule with their twitter posts.

Ordinarily Guinness lives by the 50/50 rule as well but lately, in support of their emoji movement they have dominated their twitter page with posts more about the potential for a Stoutmoji causing a temporary imbalance.

#ClimbOn                                                                             Join the fight for #Stoutmoji

 This tweet had the most likes (953) and retweets (352) of any of Coors Light’s posts in the last few months. They also had 12 comments.

This post was directed toward sports fans. Sport lovers are a large target market for Coors Light as well as many major beer companies as sport watching and beer drinking often go hand in hand. Sporting events, especially championship games bring millions of sports fans all over the world together. Coors Light shows their common interest in college football and is taking advantage of something that is happening in real time.

This tweet about the desire for a new stoutmoji speaks to lovers of emojis, Guinness beer drinkers and people who are passionate about equality, which is a rapidly growing demographic. This tweet has gained 366 likes, and 188 retweets.

Guinness: A fun dark beer that’s Made of More on social media

Guinness beer shows their excitement for St Patrick’s Day all over their social media platforms.

 Traditionally thought of as the most Irish beer we’ve got here in North America, Guinness and St. Patrick’s Day pretty much go hand in hand. 




Guinness takes advantage of this holiday on their Facebook and Twitter pages by building the hype, increasing their brand awareness, and no doubt boosting their sales.

While their Facebook page has an impressive 5,348,427 Likes, their Twitter Guinness US has 9085 Followers, and their Twitter Guinness Canada page only has 2017 Followers.

Their communication with their Facebook community is very active. Many comments are responded to quickly on Facebook, while their Twitter is slightly less frequent, particularly their Canadian Twitter page.

Because Guinness is a globally well-known brand, many of the comments on their posts are in a different language. This is different from the posts on many North American beer brand pages who are not as well-known globally.

Guinness’s YouTube site posts less frequently, which is expected as it takes much longer to develop video content than it does a written post. Many of their commercials highlight their positioning as a company with character. This image is carried across all of their platforms in their style, attitude, and campaign slogan stating that Guinness is a beer that’s Made of More.

Their social media strategy showcases their strong brand image and although they like to have fun, it is clear that they are targeting a more refined and responsible market segment.

Social Media Presence on Beer Brands: Stella Artois

In the business world, many companies are now heavily relying on social media and how it has impacted their business. One of the brands that will be talked about in this blog is Stella Artois and the digital marketing strategies they use for their brewery products.

Here are the social media platforms that there apart of:

Facebook	Twitter
Instagram	YouTube

When talking an in-depth look at Stella Artois performance on social media, you could agree that their most effective social media platform is Facebook due to the number of followers they have which is currently at 7.7 million likes on their page. Stella Artois posts pretty frequently but still struggle to post on a daily basis. The types of content that they produce to their audience is visual content promoting their “Buy A Lady A Drink” campaign as well as the “Give Beautifully” holiday campaign to promote brand awareness and awareness for the charities their involved with. The purpose of their content is to engage with their audience by using hash tags in their content as well as promoting their beer and having their audience become invested into purchasing their well-known Stella Artois chalice to help save women in need for clean water.

Stella Artois Facebook Home Page.

Stella Artois' #BuyALadyADrink Campaign.

Based on the findings, I believe that Stella Artois has established themselves as a well-known brand in the global community. Although I do feel as though they have the potential to grow their social media presence by using effective social media strategies such as posting on a daily basis and creating effective promotional strategies to get people talking on social media. An example could be by involving Stella Artois’ “By A Lady A Drink” campaign and making it grow in the social media world and allow everybody to get involved. I feel as though the issue with this campaign is that not many people are aware of the campaign. An example that I believe Stella Artois should shadow off of is a company like Bell Canada, who uses the #BellLetsTalk to spread awareness for mental health and every tweet that is used with that hashtag will do directly to a mental health charity. I feel that by Stella Artois executing these strategies, they will increase their following and open more job opportunities for people to manage their social media interaction with their consumers.

Stella Artois Twitter Home Page.

#BellLetsTalk campaign to promote awareness for mental health.

Leave a comment below and let us know what you think Stella Artois should do to have an effective social media presence? 

What Makes Social Media One of the Biggest Marketing Strategies for Beer Brands?

In the business world, many companies are now heavily relying on social media and how it has impacted their business. One of the brands that will be talked about in this blog is Sleeman Brewery and the digital marketing strategies they use for their newest product called the “Dark Chocolate Lager”.

Sleeman Brewery's New Dark Chocolate Lager! The perfect beer for the winter.

Here are the social media platforms that there apart of:

Facebook	Twitter
Instagram	YouTube

When talking an in-depth look at Sleeman’s performance on social media, you could agree that their most effective social media platform is Facebook and Twitter due to the number of followers they have as well. Sleeman posts pretty frequently but still struggle to post every day. The types of content that they produce to their audience is visual content promoting their “Dark Chocolate Lager” as a perfect beverage for the winter. The purpose of their content is engage with their audience to help them improve as a brand as well as promote their products to increase brand awareness and excel in targeting multiple target markets. 

Based on the findings, I believe that Sleeman has to potential to grow their market. They are a local brand that produces good quality beer but lack on creating a huge following on social media. If Sleeman considers to post on a daily basis and get involved not only locally but around Canada, I feel that they will increase their following and open more job opportunities for people to manage their social media interaction with their consumers.

Leave any comments on what you guys think is the best strategy for Sleeman to grow their social media presence? 

Cold Certified Coors Light is a Social Media Rock Star

Coors Light is a fantastic beer with great presence on the following social media channels:

Website	Pinterest
Facebook	LinkedIn “Molson Coors”
Twitter	Google+
YouTube	Yelp
Instagram	Foursquare

Coors Light Social (media) Life

Although Coors Light is active on many social media platforms, their Facebook and Twitter accounts see the most action with 3,028,006 likes on Facebook and 106,000 followers on Twitter.

They post on Facebook every couple of days. When someone comments on their posts, Coors Light responds within hours. Their responses are humorous and laid back, much like their brand image.

When a follower posts on Twitter with a problem, Coors Light responds quickly usually posting their 1-800 number in the comments asking them to call in so they can get to the bottom of the issue. 

This shows their great attention to customer service. 

Get Inspired

Valentine's Coors

On both Facebook and Twitter Coors Light often posts inspirational photographs utilizing hashtags such as #Championships or #ClimbOn to motivate their followers to reach their personal best.

They target many of their posts to sports lovers and take advantages of celebrations and special days such as Valentine’s Day and Leap Day to remain relevant in their consumers’ day to day lives.

Instagram post roughly once per week while Youtube posts much less frequently with monthly posts or less on average.

50/50

Across all platforms I would agree that the 50/50 rule is in effect for Coors Light’s social media teams and they do a wonderful job at keeping current with their tech savvy fan base.