Sleeman vs Stella Artois on YouTube

This social media platform that will be talked about in this discussion is different from others because it requires using effective images and videos more than creating written content like they did on Facebook and Twitter.
                                                                                                

After looking at both YouTube channels from both these brands, it is well agreed that both brands are as effective and efficient as they are on their other social media platforms such as Facebook and Twitter. When looking at both their channels, you’ll be able to see that Stella Artois has been a part of YouTube longer than Sleeman has and has more of a following but still post like 2-3 times a month while Sleeman’s content performance has been a lot slower from them only posting about 8 times this year! The posting game clearly favours Stella Artois over Sleeman Brewery. When looking into their channel more and analyzing the type of content the post both brands post very common content which include promotion videos, company events, celebrity endorsement videos and interviews with members of the company.

In the description area, Stella Artois shows a high performance result than Sleeman by linking to other sites for their #BuyALadyADrink campaign and other social media platforms for their audience to follow, Stella Artois also uses description to describe the video and the purpose of the video. The one area hat Stella Artois needs to improve on is incorporating keywords and tags into the video to attract more people and increase awareness for the video. Sleeman on the other hand doesn’t use much in the description category, which include not adding tags or keywords or even explaining to the audience the purpose of the video.

When comparing the best videos between the two historic brands, you can see that Stella Artois’ “Host Beautifully” commercial has won with receiving more feedback than Sleeman did with their famous “Sleeman Speakeasy” commercial. Below are videos of both commercials. Stella Artois “Host Beautfifully” received about 6.6 million views, 57 likes and 12 comments while Sleeman’s speakeasy received 400K views, 9 likes and 9 comments.

                                                                     

Have your say and let us know who you think should win the YouTube content game! 

Sleeman vs Stella Artois on Instagram

This social media platform that will be talked about in this discussion is different from others because it requires using effective images and videos more than creating written content like they did on Facebook and Twitter.

When looking at these two historic brands, both brands are still on the same boat and have the ability to post content but unfortunately they lack the capability to keep their content on a consistent basis by only posting content once or twice a week. The type of content that each brand posts is mostly promotional post about their beer products like Sleeman has done for the dark chocolate beer and introducing a bundle beer case that include all type of Sleeman beer. Sleeman also uses warm colours and good quality photos that attract multiple senses of the consumer and almost makes them feel thirsty for a beer…or is that just me? Stella on the other hand does pretty much uses similar strategies and produces the same type of content that incorporate a lot of good quality images but are mostly posted to promote a product or an event that Stella Artois is a part of or promoting one the their biggest promotional ideas which is the #BuyALadyADrink chalice. 

Stella Artois Instagram post for #BuyALadyADrink campaign.

Now, let’s talk about the description features each brand uses. Sleeman Brewery uses a couple of features which include posting links that go to their company website or if there are holding events they will post links to the event page on Facebook or event page on their website. Sleeman also uses certain keywords but still lack the effectiveness of incorporating good keywords. Some keywords include; “Notoriously Good Beer” and “Local Canadian Beer”. Stella Artois does almost the same type of work as Sleeman does but still get more traffic because of the brand image they’ve already established in the beer market. Some features that they use are links to other sites and using some keywords or hashtags like #BuyALadyADrink or #GiveBeautifully.

Stella Artois Christmas Holiday Gift Promotion.

Sleeman Gentlemens Expo Promotion

When quickly comparing at both of best Instagram posts that they’ve created to the public, you can see that Stella Artois receives a lot more activity then Sleeman because of their brand image and Sleeman being a local brand and only being known in Ontario and Stella Artois being known globally. In the images above you’ll see that the best post Stella Artois created was a post about their holiday promotions and celebrating their long history of the brand. This post received 2,763 likes and 143 comments while Sleemans post received 93 likes and 2 comments, which was a post about the gentlemen expo event that Sleeman was sponsoring. Overall I believe that both of these post were successful because not only were the able to get good results but looking at the post itself, you can see that the visual aid looks professional and informative for viewers to see and get glued into the created content.

Have your say and let us know who you think should win the best Instagram account! Cheers!

Should Alexander Keith's implement this marketing campaign??

Alexander Keith’s is one of the best beers I've ever personally tasted but there's one problem.  Social media wise they aren't very active.  They don’t have a huge following on Facebook & Twitter and don’t even have an Instagram page.  They need a marketing campaign to help bring their popularity up and help their social media pages circle the net.  Here's my idea!

The Idea

Keith’s should create a 2 part campaign.  The first part is for fans to choose between new flavours of beer.  They vote by clicking on the link that will be posted on Facebook & Twitter. Then when they vote for a flavour, the post is shared or tweeted on whichever social media page they chose to click with.  This will help reach out to a wider audience. The more shares/tweets a flavour gets, the better chance of winning. This campaign will run for 2 months. The prize is as follows: Whichever flavour is chosen, 5 people from that flavour who shared/tweeted the most will be randomly selected to win a coupon for a free 6 pack of the new Alexander Keith’s flavour at their local LCBO when it’s launched.  Now for the 2^nd part! Now that the flavour has been chosen, now is where the real fun begins. A campaign to create the new flavour Keith’s bottle design will run for 2 months until the end of July.  When a photo is submitted on the website, it will be posted on the newly designed Instagram account. They simply create a photo with the hashtags #AlexanderKeiths, #Canada & #Beer.  This will help the photos reach out to a wider audience to people who might be interested in the campaign.  Whichever photo receives the most likes by the end of 2 months will receive 10% of the beers profits during the remainder of the year(August-December).

The Audience

Beer lovers of course and people who want to try their hand at making some money for graphic design.

The Goal

I'm looking to create more traffic on Alexander Keith’s social media pages as well as their website.  The link to vote for the flavours and submit the design will direct them to the website.  Then it will be posted on the social media accounts.  We want people to share, tweet and like these photos so that their mutual friends see these posts and do the same thing.  I think this idea should be launched within a couple weeks so that the new flavour is launched by mid summer.  The summer time is when people get together and what better way to start the summer then with a new Alexander Keith’s flavour that you picked!

Let me know what you guys think of the new idea down below.  Would this be something you’d be interested in? If you have any campaign ideas that could help launch Alexander Keith’s into social media stardom we’d love to hear them!

Youtube Battle: Budweiser VS Alexander Keith's

Youtube is another social media platform that is quickly gaining ground.  It’s perfect for placing ads on other videos and commercials/promotional ads on your own page.  So far on my last 3 posts about Facebook, Twitter & Instagram, Budweiser has easily been not only the king of beers, but also social media! Once again, this does not change.  The following chart answers these 3 questions regarding Keith’s and Budweisers’ Youtube accounts:

·         How often does each brand post a new video/commercial?

·         What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.)

·         In the description area, what kind of content is included (links to other sites, keywords, descriptions, etc.)

Alexander Keith’s

·         Have not made a post in 6 months.  They posted a lot 6-7 months ago. Not active.

·         Most of their posts are about types of foods that you can make that go well with the drink.  A lot of these foods are popular on the east coast, especially Halifax and each video is usually a background story of someone who enjoys the food with the drink and why.

·         Their description of the channel is “Welcome to Alexander Keith’s official channel. Brewed since 1820, Alexander Keith’s brings flavour to life. Please enjoy responsibly.”  Below that is a link to their website and Facebook page.

Budweiser

·         They post as much as they do on any other social media site.  At least 5-6 times a month. Very active.

·         Budweiser makes a lot of posts. Commercial posts, promotional posts, celebrity posts.  The celebrity post is also a commercial which was aired during the superbowl where Hellen Mirren talks about drunk driving.  Their promotional posts are about why Budweiser is the best beer, why you should have it during the playoffs and why you should celebrate St. Patrick’s day drinking it.

·         The description for their channel: “Budweiser is the Great American Lager from Anheuser-Busch. Subscribe to our Youtube channel to keep up with your favorite American lager beer!” Below that is 5 links: Website, Facebook, Instagram, Twitter & Pinterest.

What is their most effective/popular video?

Alexander Keith’s

I’m not sure what separates this video apart from the other “UNTAPPED” ones but I guess the type of food they advertised was more popular than others. Other than that, I can’t really see any difference, the length of the videos are all somewhat similar.  They might have advertised this video at the right times.  Check the link for yourself and comment why you think this video has the most views!

https://www.youtube.com/watch?v=FzMNjImQl8k

Likes: 6

Views: 212,924

Comments: 0

Budweiser

What makes this commercial so popular ? Well for one thing it was aired during the superbowl and another, it’s awesome.  Upbeat music that gets the viewer pumped, its cocky and fun and showcases their confidence.  They remind you throughout the video why they are the “King of beers”.  Saying “people who drink Budweiser like beer” or “let them sip their pumpkin spice ale, while we brew some golden suds”.  It’s almost an ad saying that hey you can drink other beers, but REAL beer drinking men & Women are what Budweiser is for. Check out the ad below and see for yourself.  As you can see below it, it’s quite popular!

https://www.youtube.com/watch?v=siHU_9ec94c

Likes: 1,807

Views: 13,135,084

Comments: 2,271

Let us know what you guys think! Cheers!

Heineken vs Budlight on Facebook (1)

Heineken vs Budlight on Facebook

Budlight

·         Bud Light’s Facebook page has posted extensive content on its campaign. It posted almost every day for its “Bud Light Party” campaign, however the space between its last two posts was almost two months.

·         The content posted on their Facebook page is mostly funny videos that reinforce brand presence, promoting their political “Bud Light party”. All posts are essentially advertisements and on their Facebook page they do not use the 50/50 rule.

·         Bud Light’s most successful post was their Super Bowl ad, with 33K likes and 3.7 million views. In my opinion, it was their most successful ad because they strategically created a video for the Superbowl, a popular event that ties heavily with beer. Bud Light also hired Seth Rogen, a popular comedy actor. Rogen typically takes roles in movies directed to a young audience, around the ages of 18-30, which is roughly the same age group Bud Light targets.

Heineken

·         Heineken does not make regular posts on their Facebook page; in 2015 they only posted 3 times.

·         The content they post is mainly promotional content. Heineken hosts parties in different cities and a couple of their posts were documenting the experiences. One of their posts in 2014 was an assortment of pictures documenting a social drinking space they created.

The “Embrace the Cold” post is their most successful relatively-recent post; it received a modest 4.3K likes. The reason for their success is probably due to the identification that Canadians feel with cold weather.

Budweiser vs Alexander Keith’s: Which beer can Canadians find easiest in their Internet fridge?

Introduction

SEO is an important consideration for marketers because it determines how easy it is for users and search engines to find and navigate through your website. The easier it is, the more likely people will find it.  In Canada, 2 of the top beers are Budweiser and Alexander Keith’s, Keith’s being from Nova Scotia and Budweiser being an American company who moved into Canada under the name Budweiser Canada.  Alexander Keith’s is a relatively quiet beer when it comes to marketing and brand exposure yet it is very popular in Canada; while Budweiser is all over the place especially when it comes to hockey.  Which page makes the most of their name? Lets’ find out:

Screen Captures of both home pages:

Budweiser Home Page

Alexander Keith's Home Page

SEO Considerations	Budweiser	Alexander Keith’s
URL:	http://www.budweiser.ca/en/	http://keiths.ca/#/
Keywords used on each site:	Goal, For you, Enjoy Responsibly, Canada	Our brews, Brewery, Ipa, Hop ale
Frequency of Keywords:	Goal(4), For you(3), Enjoy Responsibly(1), Canada(3)	Our Brews(2), Brewery(3), Ipa(2), Hop Ale(2)
Locations of keywords:	Top of the page, middle inside photos(links to more information)	Top of the page, middle of the page as links for more information
Keywords in URL:	None	None
<title>	Budweiser Canada	Alexander Keith’s
<meta name="description" content=“”/>	N/A	“Welcome beer enthusiasts. Learn everything you ever wanted to know about Alexander Keith’s Fine Beers, the Brewing Process or even the great man himself”
<meta name="keywords" content=""/>	N/A	N/A
Site upload speed:
Quality of written content:	8/10	6/10
Quality of Visual Content:	10/10	8/10
Alt Text used:	Twitter, Facebook	Facebook
Captions used:	N/A	N/A
Quality of Layout:	9/10	9/10
Call-to-action:	“Bar Finder: This Bar’s for you” “This gear’s for you”	“Find an Alexander Keith’s”
Anchor Text:	“New Privacy Policy”, “Third Party Advertising”, Terms & Conditions”	N/A
Mobile Friendly:	Yes	Yes
Content is “shareable”:	No	No
Links to Social Media:	Facebook, Twitter	Facebook
SERP ranking results when using keywords from this table:	http://budweiser.ca/goallab/en/innovation/canadas-goal-light/ is ranked 1st in Canada	http://keiths.ca/ is ranked 28th in Canada

 Summary:

Both Webpages need to be updated.  Neither allow you to share any of their content and both pages do not have keywords on their source page.  Only commonly used words on the pages themselves help them show up in search engines.  Alexander Keith’s only has a link to their Facebook page, which is probably why they don’t have many Twitter followers.  Budweiser does not have any Alt Text and Alexander Keith’s has no Anchor text. Both pages are poorly set up and could benefit from actually updating the source codes. Also Alexander Keith’s ranking in the SEO from their commonly used words is ranked 28^th in Canada, which is not good.

Conclusion:

Both companies are well known and loved in Canada.  Alexander Keith’s doesn’t promote much as they let their taste decide who their fans are.  Budweiser uses hockey as its main marketing campaign.  With the goal light and air hockey table gear.  It really likes to stress that it’s the beer for you and your friends.  Overall the winner of the SEO search analysis is Budweiser Canada…The king of beers!

APA Citations:

http://budweiser.ca/en/

http://keiths.ca/#/

https://serps.com/tools/rank_checker
http://tools.pingdom.com/fpt/