Heineken Fan Pages

Facebook

·        

·         On the unofficial Heineken page, the viewer can find out all information related to Heineken. Including: videos, new information, and promotions.

·         https://www.facebook.com/HeinekenKohn/

Vimeo

·         

·         The unofficial Heineken Vimeo page has a variety of fan made videos regarding Heineken. The purpose is for entertainment purposes only.

·         https://vimeo.com/53678764

Stella Artois Fan Page with a hint of Sleeman Fan Page explained...More like Fan WEBSITES!

After all the virtual conversations we had in the past about comparing Sleeman and Stella Artois we would assume that the discussion of fan pages would be talked about right? WRONG!

After long research hours of looking through for any possible fan accounts created on any social platforms that were discussed in past blogs but YouTube. I later found out that Sleeman Brewery doesn't have any associated fan pages but Stella Artois…well they don’t have any fan pages either...well they do have other websites where fans talk about their brand, that’s got to be something right….right?

                      

Above is a screenshot of what exactly I'm talking about. There are multiple websites which allows consumers or people on the internet to go on these websites and post their opinions/ratings about Stella Artois beer products and how they felt about testing the product out. Not only are there these websites but there’s also blogs like ours that post content similar to our cold certified beer blog which is discussing about the brand and talk about any activity that Stella Artois has been a part of or an analysis of their business activity and products. The same can go with Sleeman with the exception that their fans are more involved with writing about them in their blogs then having created website where they can create discussion threads. Another website that I would expect to get more attention are beer fans who make reviews on YouTube which you can see the video below where a YouTuber by the name of Gregsbeerreviews talks about his thoughts and opinion when tasting the famous Stella Artois beer. So with all of this being said, is it a bad thing that both Sleeman and Stella Artois don’t have fan social media accounts/pages? Well I guess I’ll leave that up to you guys to answer.

My objective throughout this blog post is to try to engage our fellow readers on what to expect on the “fan pages” that Sleeman and Stella Artois are encouraged to have. So a couple things I could mention theoretically if these brands were to have fan pages is to expect similar content that is posted on review sites or blog sites like ours which is personal opinions and arguments on how we feel about both their products and their marketing strategies.

I do apologize for not being able to strongly educate you guys into the expectations for Sleeman and Stella Artois’ fan pages but I hope this gave you enough information on what to you could expect is they theoretically had fan pages created. If there’s one thing I learned through this blog post is that I was able to create this blog post with the proper criteria I wanted to discuss and unbelievably did it in 457 words and counting…461, 462, 463…Well you guys get the point. Let me know if there is anybody out there who can find one, Cheers!

Sleeman vs Stella Artois on YouTube

This social media platform that will be talked about in this discussion is different from others because it requires using effective images and videos more than creating written content like they did on Facebook and Twitter.
                                                                                                

After looking at both YouTube channels from both these brands, it is well agreed that both brands are as effective and efficient as they are on their other social media platforms such as Facebook and Twitter. When looking at both their channels, you’ll be able to see that Stella Artois has been a part of YouTube longer than Sleeman has and has more of a following but still post like 2-3 times a month while Sleeman’s content performance has been a lot slower from them only posting about 8 times this year! The posting game clearly favours Stella Artois over Sleeman Brewery. When looking into their channel more and analyzing the type of content the post both brands post very common content which include promotion videos, company events, celebrity endorsement videos and interviews with members of the company.

In the description area, Stella Artois shows a high performance result than Sleeman by linking to other sites for their #BuyALadyADrink campaign and other social media platforms for their audience to follow, Stella Artois also uses description to describe the video and the purpose of the video. The one area hat Stella Artois needs to improve on is incorporating keywords and tags into the video to attract more people and increase awareness for the video. Sleeman on the other hand doesn’t use much in the description category, which include not adding tags or keywords or even explaining to the audience the purpose of the video.

When comparing the best videos between the two historic brands, you can see that Stella Artois’ “Host Beautifully” commercial has won with receiving more feedback than Sleeman did with their famous “Sleeman Speakeasy” commercial. Below are videos of both commercials. Stella Artois “Host Beautfifully” received about 6.6 million views, 57 likes and 12 comments while Sleeman’s speakeasy received 400K views, 9 likes and 9 comments.

                                                                     

Have your say and let us know who you think should win the YouTube content game! 

Sleeman vs Stella Artois on Instagram

This social media platform that will be talked about in this discussion is different from others because it requires using effective images and videos more than creating written content like they did on Facebook and Twitter.

When looking at these two historic brands, both brands are still on the same boat and have the ability to post content but unfortunately they lack the capability to keep their content on a consistent basis by only posting content once or twice a week. The type of content that each brand posts is mostly promotional post about their beer products like Sleeman has done for the dark chocolate beer and introducing a bundle beer case that include all type of Sleeman beer. Sleeman also uses warm colours and good quality photos that attract multiple senses of the consumer and almost makes them feel thirsty for a beer…or is that just me? Stella on the other hand does pretty much uses similar strategies and produces the same type of content that incorporate a lot of good quality images but are mostly posted to promote a product or an event that Stella Artois is a part of or promoting one the their biggest promotional ideas which is the #BuyALadyADrink chalice. 

Stella Artois Instagram post for #BuyALadyADrink campaign.

Now, let’s talk about the description features each brand uses. Sleeman Brewery uses a couple of features which include posting links that go to their company website or if there are holding events they will post links to the event page on Facebook or event page on their website. Sleeman also uses certain keywords but still lack the effectiveness of incorporating good keywords. Some keywords include; “Notoriously Good Beer” and “Local Canadian Beer”. Stella Artois does almost the same type of work as Sleeman does but still get more traffic because of the brand image they’ve already established in the beer market. Some features that they use are links to other sites and using some keywords or hashtags like #BuyALadyADrink or #GiveBeautifully.

Stella Artois Christmas Holiday Gift Promotion.

Sleeman Gentlemens Expo Promotion

When quickly comparing at both of best Instagram posts that they’ve created to the public, you can see that Stella Artois receives a lot more activity then Sleeman because of their brand image and Sleeman being a local brand and only being known in Ontario and Stella Artois being known globally. In the images above you’ll see that the best post Stella Artois created was a post about their holiday promotions and celebrating their long history of the brand. This post received 2,763 likes and 143 comments while Sleemans post received 93 likes and 2 comments, which was a post about the gentlemen expo event that Sleeman was sponsoring. Overall I believe that both of these post were successful because not only were the able to get good results but looking at the post itself, you can see that the visual aid looks professional and informative for viewers to see and get glued into the created content.

Have your say and let us know who you think should win the best Instagram account! Cheers!

Should Alexander Keith's implement this marketing campaign??

Alexander Keith’s is one of the best beers I've ever personally tasted but there's one problem.  Social media wise they aren't very active.  They don’t have a huge following on Facebook & Twitter and don’t even have an Instagram page.  They need a marketing campaign to help bring their popularity up and help their social media pages circle the net.  Here's my idea!

The Idea

Keith’s should create a 2 part campaign.  The first part is for fans to choose between new flavours of beer.  They vote by clicking on the link that will be posted on Facebook & Twitter. Then when they vote for a flavour, the post is shared or tweeted on whichever social media page they chose to click with.  This will help reach out to a wider audience. The more shares/tweets a flavour gets, the better chance of winning. This campaign will run for 2 months. The prize is as follows: Whichever flavour is chosen, 5 people from that flavour who shared/tweeted the most will be randomly selected to win a coupon for a free 6 pack of the new Alexander Keith’s flavour at their local LCBO when it’s launched.  Now for the 2^nd part! Now that the flavour has been chosen, now is where the real fun begins. A campaign to create the new flavour Keith’s bottle design will run for 2 months until the end of July.  When a photo is submitted on the website, it will be posted on the newly designed Instagram account. They simply create a photo with the hashtags #AlexanderKeiths, #Canada & #Beer.  This will help the photos reach out to a wider audience to people who might be interested in the campaign.  Whichever photo receives the most likes by the end of 2 months will receive 10% of the beers profits during the remainder of the year(August-December).

The Audience

Beer lovers of course and people who want to try their hand at making some money for graphic design.

The Goal

I'm looking to create more traffic on Alexander Keith’s social media pages as well as their website.  The link to vote for the flavours and submit the design will direct them to the website.  Then it will be posted on the social media accounts.  We want people to share, tweet and like these photos so that their mutual friends see these posts and do the same thing.  I think this idea should be launched within a couple weeks so that the new flavour is launched by mid summer.  The summer time is when people get together and what better way to start the summer then with a new Alexander Keith’s flavour that you picked!

Let me know what you guys think of the new idea down below.  Would this be something you’d be interested in? If you have any campaign ideas that could help launch Alexander Keith’s into social media stardom we’d love to hear them!

Sleeman vs Stella Artois on Twitter

After looking at Sleeman's and Stella Artois performance on Facebook, we could all agree that Twitter might show the same results. Both Sleeman and Stella Artois have proactive moments on Twitter when releasing content to their viewers but overall Sleeman does have the upper hand with becoming more consistent than Stella Artois when posting content on Twitter. The type of content that both brands produce to their audience are similar to the content they create on Facebook which is mostly promotional content about any new products there introducing and announcing or promoting any industry related events. Both brands are doing a very good job when making content interesting by incorporating videos and images to help the consumer understand the content that each brand is producing.

JFL posting content about the comedy festival that they are hosting along with Sleeman brewery. 

Another important factor to consider is how both brands use the 50/50 rule. Between these two brands, Stella Artois and Sleeman don’t have a well balance of the 50/50 rule. Stella Artois and Sleeman both create written content that is mainly about their products or brand and also get engaged with the audience rather than posting content that is business related or target business professionals. Stella Artois uses keyword sentences like “Buy a Lady a Drink Chalice”, “#Give beautifully” and “reimagined dining” while Sleeman uses keyword sentences like “#notoriouslygood”, “local Canadian beer” and “#Sleemanspeakeasy”.

Over the recent posts each company has made, they both have had a decent amount of likes and comments with Stella Artois receiving a lot more feedback due to their large following on Twitter. Sleeman’s best post in recent months has been there post about introducing there new Sleeman Chocolate Lager for the winter season, while Stella Artois most successful post in recent months comes from a post promoting their #BuyALadyADrink chalice where they allow their consumers to buy a chalice to help women get access to clean water up to 5 years for every chalice bought. I believe these posts were successfully done well because both included alt text images and videos and really engaged with audience to try new things that each company has to offer.

 


Have your say and let us know who you think has the best performance on twitter in the beer industry?

Youtube Battle: Budweiser VS Alexander Keith's

Youtube is another social media platform that is quickly gaining ground.  It’s perfect for placing ads on other videos and commercials/promotional ads on your own page.  So far on my last 3 posts about Facebook, Twitter & Instagram, Budweiser has easily been not only the king of beers, but also social media! Once again, this does not change.  The following chart answers these 3 questions regarding Keith’s and Budweisers’ Youtube accounts:

·         How often does each brand post a new video/commercial?

·         What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.)

·         In the description area, what kind of content is included (links to other sites, keywords, descriptions, etc.)

Alexander Keith’s

·         Have not made a post in 6 months.  They posted a lot 6-7 months ago. Not active.

·         Most of their posts are about types of foods that you can make that go well with the drink.  A lot of these foods are popular on the east coast, especially Halifax and each video is usually a background story of someone who enjoys the food with the drink and why.

·         Their description of the channel is “Welcome to Alexander Keith’s official channel. Brewed since 1820, Alexander Keith’s brings flavour to life. Please enjoy responsibly.”  Below that is a link to their website and Facebook page.

Budweiser

·         They post as much as they do on any other social media site.  At least 5-6 times a month. Very active.

·         Budweiser makes a lot of posts. Commercial posts, promotional posts, celebrity posts.  The celebrity post is also a commercial which was aired during the superbowl where Hellen Mirren talks about drunk driving.  Their promotional posts are about why Budweiser is the best beer, why you should have it during the playoffs and why you should celebrate St. Patrick’s day drinking it.

·         The description for their channel: “Budweiser is the Great American Lager from Anheuser-Busch. Subscribe to our Youtube channel to keep up with your favorite American lager beer!” Below that is 5 links: Website, Facebook, Instagram, Twitter & Pinterest.

What is their most effective/popular video?

Alexander Keith’s

I’m not sure what separates this video apart from the other “UNTAPPED” ones but I guess the type of food they advertised was more popular than others. Other than that, I can’t really see any difference, the length of the videos are all somewhat similar.  They might have advertised this video at the right times.  Check the link for yourself and comment why you think this video has the most views!

https://www.youtube.com/watch?v=FzMNjImQl8k

Likes: 6

Views: 212,924

Comments: 0

Budweiser

What makes this commercial so popular ? Well for one thing it was aired during the superbowl and another, it’s awesome.  Upbeat music that gets the viewer pumped, its cocky and fun and showcases their confidence.  They remind you throughout the video why they are the “King of beers”.  Saying “people who drink Budweiser like beer” or “let them sip their pumpkin spice ale, while we brew some golden suds”.  It’s almost an ad saying that hey you can drink other beers, but REAL beer drinking men & Women are what Budweiser is for. Check out the ad below and see for yourself.  As you can see below it, it’s quite popular!

https://www.youtube.com/watch?v=siHU_9ec94c

Likes: 1,807

Views: 13,135,084

Comments: 2,271

Let us know what you guys think! Cheers!

Instagram Battle: Budweiser VS Alexander Keith's

I was going to do a blog comparing the effectiveness and activeness of Budweiser and Alexander Keith’s Instagram accounts but guess what? Keith’s doesn’t have one. Boo you say? Yes BOO indeed.  In a a world overrun with social media, you can never be accessible on too many social media platforms. So for this blog. Keith’s gets an F! So let’s see how well Budweiser uses Instagram, the following chart will answer these questions:

·         How often does Budweiser post new content?

·         What kind of content does Budweiser post (promotional, commercials, discounts and coupons, how-to’s, industry related events, games, images, infographics, celebrity spots, news, music videos, etc.)

·         Is there a description feature on this platform? What kind of content is included (links to other sites, keywords, descriptions, categories, #hashtags, etc.)?

Budweiser

Very active.  On my 2 other blogs I mentioned how Budweiser posts on Twitter and Facebook almost every other day.  Well Instagram is no different.  Budweiser is quickly gaining more and more ground on Alexander Keith’s in the social media battle!

Most of the posts are informational and promotional.  A lot of their posts are pictures of different scenarios with people having a great time & holding a nice, cold looking Budweiser. This is effective in showing the user that Budweiser is perfect for any occasion and great for bringing people together. Other recent posts include one for their drinking and driving awareness campaign at SXSW & about bars with a Budweiser logo in the background.  I’m somewhat surprised that they don’t have any posts regarding their goal light marketing campaign.  I would have thought using photos of different cities the goal light will be going to would be very effective, especially on Instagram!

The description of the page is “Budweiser Life is best lived on your own terms #ThisBudsForYou. By following, you confirm you're of legal drinking age (LDA) & won’t share w/ those under LDA.bit.ly/TheHardWaySeries”  There is no link to their website or other social media accounts.  The only hashtag they use is #ThisBudsForYou which is posted in most of their Instagram posts. The link in their description is to a Youtube video about a tattoo artist, Budweiser has used a tattoo artist to make comparisons to their new label.  They compare the precision and talent of a tattoo artist to how they created their new label.  It’s very effective ad and very innovative.

What is Budweiser’s most effective and popular Instagram post?

The following post was effective because it was relatable.  It showed people who you assume are good friends enjoying some Budweiser.  It helps that the way they showed the Budweiser reminds you that it’s Cold & Delicious.  Some of the comments on the post were about how nice the Budweiser looked.  The better looking something is, the more it attracts people. The post talks about building legacies, referring to the traditions of getting together with your loved ones over some Budweisers’.  In order for beer ads to be affective, they need to show either: people having fun, cold refreshing beer, or both; and Budweiser does just that.

Comments: 52

Likes: 2747

Comment and let us know what you think of the importance on company Instagram pages.  Should Keiths hop on the Instagram wagon ??

Sleeman Brewery vs Stella Artois on Facebook

Throughout this entire blog journey, you will be constantly looking at the comparison of two historic brands and how they perform with the social media powerhouses Facebook, Twitter, Instagram and YouTube. For today’s blog, will be the first in-depth chapter of looking at Sleeman brewery and Stella Artois in the Facebook world.

When looking into their performance, both Sleeman and Stella Artois have proactive moments on Facebook when releasing content to their viewers but overall are not very efficient when posting onto the platform. The type of content that both brands produce to their audience are mostly promotional content about any new products there introducing like Sleeman’s Dark Chocolate lager that they released in December and Stella’s historic bottle to represent the original creation of their brand. Both brand are doing a very good job when making content interesting and incorporating videos and images to help the consumer understand the content that each brand is producing. Sleeman and Stella Artois also create content that promotes events that their hosting along with any associated partners for their brand or event.

Sleeman announces partnership with Just For Laughs for their JFL Northwest event.

Another important factor to consider is how both brands use the 50/50 rule. Between these two brands, Stella Artois and Sleeman both have their fair share of providing their audience with the right amount of content that is not only informative but also collaborative and interesting for views to be educated but entertained. Stella Artois uses keyword sentences like “Buy a Lady a Drink Chalice”, “Give beautifully” and “reimagined dining” while Sleeman uses keyword sentences like “notoriously good beer”, “local Canadian beer” and “Sleeman speakeasy”. 

                          

Over the recent posts each company has made, they both have had a decent amount of likes and comments. Sleeman’s best post in recent months has been there post about introducing there new Sleeman Chocolate Lager for the winter season, while Stella Artois most successful post in recent months comes from a post about announcing a five-course dinner event held in Toronto, called the Stella Artois Sensorium. I believe these posts were very well done because both included alt text images and videos and really engaged with audience to try new things that each company has to offer.

Who do you think wins the Facebook competition? Have your say in the comments below!

Bud Light’s Social Media Presence

Facebook

•          Posts videos

Twitter

•         Posts humorous videos, .gifs, games and polls
•         Heavily promotes the correlation of social gatherings with their product

YouTube

•          Posts humorous videos
•          Posts brand related videos

Instagram

•      Posts pictures about their beer
•     Uses Instagram as a promotion campaign medium

        Bud Light does not have a large social media presence. It uses Twitter heavily, targeting its primary target market: youth. However, they do not achieve large amounts of favourites nor retweets. On their Twitter account they have 148,000 followers. 

Social Media Presence on Beer Brands: Stella Artois

In the business world, many companies are now heavily relying on social media and how it has impacted their business. One of the brands that will be talked about in this blog is Stella Artois and the digital marketing strategies they use for their brewery products.

Here are the social media platforms that there apart of:

Facebook	Twitter
Instagram	YouTube

When talking an in-depth look at Stella Artois performance on social media, you could agree that their most effective social media platform is Facebook due to the number of followers they have which is currently at 7.7 million likes on their page. Stella Artois posts pretty frequently but still struggle to post on a daily basis. The types of content that they produce to their audience is visual content promoting their “Buy A Lady A Drink” campaign as well as the “Give Beautifully” holiday campaign to promote brand awareness and awareness for the charities their involved with. The purpose of their content is to engage with their audience by using hash tags in their content as well as promoting their beer and having their audience become invested into purchasing their well-known Stella Artois chalice to help save women in need for clean water.

Stella Artois Facebook Home Page.

Stella Artois' #BuyALadyADrink Campaign.

Based on the findings, I believe that Stella Artois has established themselves as a well-known brand in the global community. Although I do feel as though they have the potential to grow their social media presence by using effective social media strategies such as posting on a daily basis and creating effective promotional strategies to get people talking on social media. An example could be by involving Stella Artois’ “By A Lady A Drink” campaign and making it grow in the social media world and allow everybody to get involved. I feel as though the issue with this campaign is that not many people are aware of the campaign. An example that I believe Stella Artois should shadow off of is a company like Bell Canada, who uses the #BellLetsTalk to spread awareness for mental health and every tweet that is used with that hashtag will do directly to a mental health charity. I feel that by Stella Artois executing these strategies, they will increase their following and open more job opportunities for people to manage their social media interaction with their consumers.

Stella Artois Twitter Home Page.

#BellLetsTalk campaign to promote awareness for mental health.

Leave a comment below and let us know what you think Stella Artois should do to have an effective social media presence? 

What Makes Social Media One of the Biggest Marketing Strategies for Beer Brands?

In the business world, many companies are now heavily relying on social media and how it has impacted their business. One of the brands that will be talked about in this blog is Sleeman Brewery and the digital marketing strategies they use for their newest product called the “Dark Chocolate Lager”.

Sleeman Brewery's New Dark Chocolate Lager! The perfect beer for the winter.

Here are the social media platforms that there apart of:

Facebook	Twitter
Instagram	YouTube

When talking an in-depth look at Sleeman’s performance on social media, you could agree that their most effective social media platform is Facebook and Twitter due to the number of followers they have as well. Sleeman posts pretty frequently but still struggle to post every day. The types of content that they produce to their audience is visual content promoting their “Dark Chocolate Lager” as a perfect beverage for the winter. The purpose of their content is engage with their audience to help them improve as a brand as well as promote their products to increase brand awareness and excel in targeting multiple target markets. 

Based on the findings, I believe that Sleeman has to potential to grow their market. They are a local brand that produces good quality beer but lack on creating a huge following on social media. If Sleeman considers to post on a daily basis and get involved not only locally but around Canada, I feel that they will increase their following and open more job opportunities for people to manage their social media interaction with their consumers.

Leave any comments on what you guys think is the best strategy for Sleeman to grow their social media presence? 

Cold Certified Coors Light is a Social Media Rock Star

Coors Light is a fantastic beer with great presence on the following social media channels:

Website	Pinterest
Facebook	LinkedIn “Molson Coors”
Twitter	Google+
YouTube	Yelp
Instagram	Foursquare

Coors Light Social (media) Life

Although Coors Light is active on many social media platforms, their Facebook and Twitter accounts see the most action with 3,028,006 likes on Facebook and 106,000 followers on Twitter.

They post on Facebook every couple of days. When someone comments on their posts, Coors Light responds within hours. Their responses are humorous and laid back, much like their brand image.

When a follower posts on Twitter with a problem, Coors Light responds quickly usually posting their 1-800 number in the comments asking them to call in so they can get to the bottom of the issue. 

This shows their great attention to customer service. 

Get Inspired

Valentine's Coors

On both Facebook and Twitter Coors Light often posts inspirational photographs utilizing hashtags such as #Championships or #ClimbOn to motivate their followers to reach their personal best.

They target many of their posts to sports lovers and take advantages of celebrations and special days such as Valentine’s Day and Leap Day to remain relevant in their consumers’ day to day lives.

Instagram post roughly once per week while Youtube posts much less frequently with monthly posts or less on average.

50/50

Across all platforms I would agree that the 50/50 rule is in effect for Coors Light’s social media teams and they do a wonderful job at keeping current with their tech savvy fan base.

Budweiser vs Alexander Keith’s: Which beer can Canadians find easiest in their Internet fridge?

Introduction

SEO is an important consideration for marketers because it determines how easy it is for users and search engines to find and navigate through your website. The easier it is, the more likely people will find it.  In Canada, 2 of the top beers are Budweiser and Alexander Keith’s, Keith’s being from Nova Scotia and Budweiser being an American company who moved into Canada under the name Budweiser Canada.  Alexander Keith’s is a relatively quiet beer when it comes to marketing and brand exposure yet it is very popular in Canada; while Budweiser is all over the place especially when it comes to hockey.  Which page makes the most of their name? Lets’ find out:

Screen Captures of both home pages:

Budweiser Home Page

Alexander Keith's Home Page

SEO Considerations	Budweiser	Alexander Keith’s
URL:	http://www.budweiser.ca/en/	http://keiths.ca/#/
Keywords used on each site:	Goal, For you, Enjoy Responsibly, Canada	Our brews, Brewery, Ipa, Hop ale
Frequency of Keywords:	Goal(4), For you(3), Enjoy Responsibly(1), Canada(3)	Our Brews(2), Brewery(3), Ipa(2), Hop Ale(2)
Locations of keywords:	Top of the page, middle inside photos(links to more information)	Top of the page, middle of the page as links for more information
Keywords in URL:	None	None
<title>	Budweiser Canada	Alexander Keith’s
<meta name="description" content=“”/>	N/A	“Welcome beer enthusiasts. Learn everything you ever wanted to know about Alexander Keith’s Fine Beers, the Brewing Process or even the great man himself”
<meta name="keywords" content=""/>	N/A	N/A
Site upload speed:
Quality of written content:	8/10	6/10
Quality of Visual Content:	10/10	8/10
Alt Text used:	Twitter, Facebook	Facebook
Captions used:	N/A	N/A
Quality of Layout:	9/10	9/10
Call-to-action:	“Bar Finder: This Bar’s for you” “This gear’s for you”	“Find an Alexander Keith’s”
Anchor Text:	“New Privacy Policy”, “Third Party Advertising”, Terms & Conditions”	N/A
Mobile Friendly:	Yes	Yes
Content is “shareable”:	No	No
Links to Social Media:	Facebook, Twitter	Facebook
SERP ranking results when using keywords from this table:	http://budweiser.ca/goallab/en/innovation/canadas-goal-light/ is ranked 1st in Canada	http://keiths.ca/ is ranked 28th in Canada

 Summary:

Both Webpages need to be updated.  Neither allow you to share any of their content and both pages do not have keywords on their source page.  Only commonly used words on the pages themselves help them show up in search engines.  Alexander Keith’s only has a link to their Facebook page, which is probably why they don’t have many Twitter followers.  Budweiser does not have any Alt Text and Alexander Keith’s has no Anchor text. Both pages are poorly set up and could benefit from actually updating the source codes. Also Alexander Keith’s ranking in the SEO from their commonly used words is ranked 28^th in Canada, which is not good.

Conclusion:

Both companies are well known and loved in Canada.  Alexander Keith’s doesn’t promote much as they let their taste decide who their fans are.  Budweiser uses hockey as its main marketing campaign.  With the goal light and air hockey table gear.  It really likes to stress that it’s the beer for you and your friends.  Overall the winner of the SEO search analysis is Budweiser Canada…The king of beers!

APA Citations:

http://budweiser.ca/en/

http://keiths.ca/#/

https://serps.com/tools/rank_checker
http://tools.pingdom.com/fpt/