Bud Light’s Social Media Presence

Facebook

•          Posts videos

Twitter

•         Posts humorous videos, .gifs, games and polls
•         Heavily promotes the correlation of social gatherings with their product

YouTube

•          Posts humorous videos
•          Posts brand related videos

Instagram

•      Posts pictures about their beer
•     Uses Instagram as a promotion campaign medium

        Bud Light does not have a large social media presence. It uses Twitter heavily, targeting its primary target market: youth. However, they do not achieve large amounts of favourites nor retweets. On their Twitter account they have 148,000 followers.