Heineken’s Social Media Presence

• Heineken is present on all of the large social media platforms; including Facebook, Instagram, Twitter, and YouTube.

Heineken on Twitter

• Heineken has 135 thousand followers on Twitter
• Makes many posts daily
• Advertises its promotions and contests

Heineken on Facebook

•            Posts interesting content related to their brand
•       Posts its promotions and contests

Heineken on YouTube

•          Posts viral videos
•          Posts their ad campaigns

Heineken on Instagram

·         Posts:

o   Promotions unique to Instagram

o   Fun activities involving their products

o   Pictures from around the world, in different recreational scenarios
o Their posts to give a sense of what their brand stands for

     Out of all the social media Heineken is present on, their largest, most important page is their Facebook. The reason for this is because they post a lot of in-depth content related to their brand. On Facebook is where the brand projects the majority of its content and is the most well-rounded site; out of the four.