Sleeman vs Stella Artois on Instagram

This social media platform that will be talked about in this discussion is different from others because it requires using effective images and videos more than creating written content like they did on Facebook and Twitter.

When looking at these two historic brands, both brands are still on the same boat and have the ability to post content but unfortunately they lack the capability to keep their content on a consistent basis by only posting content once or twice a week. The type of content that each brand posts is mostly promotional post about their beer products like Sleeman has done for the dark chocolate beer and introducing a bundle beer case that include all type of Sleeman beer. Sleeman also uses warm colours and good quality photos that attract multiple senses of the consumer and almost makes them feel thirsty for a beer…or is that just me? Stella on the other hand does pretty much uses similar strategies and produces the same type of content that incorporate a lot of good quality images but are mostly posted to promote a product or an event that Stella Artois is a part of or promoting one the their biggest promotional ideas which is the #BuyALadyADrink chalice. 

Stella Artois Instagram post for #BuyALadyADrink campaign.

Now, let’s talk about the description features each brand uses. Sleeman Brewery uses a couple of features which include posting links that go to their company website or if there are holding events they will post links to the event page on Facebook or event page on their website. Sleeman also uses certain keywords but still lack the effectiveness of incorporating good keywords. Some keywords include; “Notoriously Good Beer” and “Local Canadian Beer”. Stella Artois does almost the same type of work as Sleeman does but still get more traffic because of the brand image they’ve already established in the beer market. Some features that they use are links to other sites and using some keywords or hashtags like #BuyALadyADrink or #GiveBeautifully.

Stella Artois Christmas Holiday Gift Promotion.

Sleeman Gentlemens Expo Promotion

When quickly comparing at both of best Instagram posts that they’ve created to the public, you can see that Stella Artois receives a lot more activity then Sleeman because of their brand image and Sleeman being a local brand and only being known in Ontario and Stella Artois being known globally. In the images above you’ll see that the best post Stella Artois created was a post about their holiday promotions and celebrating their long history of the brand. This post received 2,763 likes and 143 comments while Sleemans post received 93 likes and 2 comments, which was a post about the gentlemen expo event that Sleeman was sponsoring. Overall I believe that both of these post were successful because not only were the able to get good results but looking at the post itself, you can see that the visual aid looks professional and informative for viewers to see and get glued into the created content.

Have your say and let us know who you think should win the best Instagram account! Cheers!