Coors Light vs. Guinness on Youtube

Coors Light Canada posts a new video or commercial on Youtube 1-4 times per month. Sometimes it is a similar commercial or video to another one featured in French.

Guinness has posted many videos in the last couple of months, a bunch on the same day. Roughly 6 per week sometimes more.

Coors Light posts commercials about their beer as well as their events. The videos are loud and exciting and fun!

Guinness posts videos about their beer, not so much about events they hold.

One series they posted is called Guinness Brewing Insights. In these videos there are different people who work for Guinness talking about their beer, ingredients, quality and history. Although the commercials are well done, they are much more informative and less entertaining than some other beer brand's videos. 

It is evident that the two brands are targeting different demographics when looking at their video styles. 

The description area on Youtube for Coors Light can go one of two ways: 

Either it has virtually no information or one sentence about what’s in the video, 

or it has links to all of its social media pages and the Coors Light official website as well as a short description of the video. They also utilize keywords and hashtags such as #mysterymansion in their description.

The description section for Guinness can be a summary of the information they discuss in the video, or an actual part of the script from the video. They use keywords such a St. Jame’s Gate, lager, beer, Made of More.

Coors light had 365,113 views, 89 likes and 30 comments on this video about what actually goes on inside the Coors Light Mystery Mansion.

I believe this video was so successful because, as the name suggests, it unveils the big secret of what goes on behind the doors of the Mystery Mansion. It’s a great video that shows how fun and awesome winning this experience would be and builds the hype for this contest that runs annually.

Guinness’s most watched video was the Guinness Nitro IPA“The Widget” video which had 804,143 and rightfully so. This video shows the science behind this brand and how they put a ping pong ball with a hole in it, filled with liquid nitrogen, inside each can and the describes the effects of that on each beer. It is really interesting and super high tech. It is surprising that it only has 56 likes, because who doesn’t think that’s awesome? 12 comments were made about this video.