Facebook Battle: Budweiser VS Alexander Keith's

Facebook is a massive tool brands use to market products, events or new ideas.  It's a social media platform that allows companies to reach a widespread audience.  Today I will be looking at the Facebook pages of Alexander Keith's and Budweiser to see what they do to effectively market themselves and I will rate them on a scale of 1-5.

I have designed the chart below to answer the following 4 questions:

1.  How often does each brand post?

2.  What kind of content does each brand post (promotional, discounts and coupons,   how-to’s, industry related events, games, images, infographics, etc.)

3. Does each brand use the 50/50 rule?

4. Keyword sentences used by either brand on their posts

Alexander Keith’s	Budweiser
Not Often. Within the past 3 months, they have made 2 posts.  None so far in the month of March, and in Feb. & Jan. Last year they made couple posts in December about holiday gifts and posted almost every other day in November & October.	Very Often. They make posts almost every other day and are very active in responding to comments made on these posts.
A lot of the content that Keith’s posts are promotional, coupons and industry related.  Most of their posts talk about new brews that they will be introducing soon, merchandise that they are selling for the holidays or weather related & posts about activities to do such as taking a tour of the brewery or trying out new beers at local bars.	Because its hockey season and the playoffs are around the corner.  A lot of the posts they have made are all promotional regarding the Giant goal light that is travelling across Canada.  Their marketing campaign to get people involved is enabling people to submit their names to be engraved on the Goal light when it comes to their area. 1 recent post that they made that differs from the others is one about drinking and driving, with a video attached.  The video is a speaker from Budweiser talking at SXSW festival.
Not Really. Most of Alexander Keith’s posts are regarding their own personal brand.  The only recent post not directly promoting their brand was an article about how a 120 year old bottle was found on the bottom of the ocean of the cost of Halifax and it contained Keith’s beer.	Most of their posts like I said before is about the goal light.  The only 2 other posts that aren’t about Budweiser is drinking and driving.  Both posts have videos attached to them, making it easily accessible for consumers scrolling through Facebook.  It’s a huge issue and makes them look very good.
19+, Keith’s Brewery	Canada’s goal light, http://www.budweiser.ca/en/, #LightTheLamp #TackleImpossible

As you can see, there is a huge difference in how both these brands use Facebook actively to reach out to their demographic.  Lets see what their most effective posts were and what they did to stand out.

Alexander Keith’s

It’s simple.  It’s not trying to directly sell you a product or bombard you with info you don’t care about.  It’s simply relating to everyone who likes to celebrate St. Patricks day and is reminding you to have a Keith’s. Shows 4 people together and represents a good time.  This post so far has 635 Likes, 98 Shares & 19 Comments.

Budweiser

Its powerful and effective.  Almost everyone agrees that drinking and driving is wrong and many people have been affected by it.  What Budweiser has done with this post is simply create awareness.  They aren’t trying to promote their product, they are more promoting their ethics on certain topics.  It’s a short post with a powerful statement “Join us to put an end to drinking and driving and‪ #‎TackleImpossible” Attached is a video of a spokesperson, making it easily accessible rather than people reading.