Coors Light tweets 1-4 times per week on
average.
This was more frequent leading up to Christmas until New Year’s Eve
with daily tweets.
Lately, Guinness tweets 1-7 times per day!
Coors Light tends to post motivational content. Tweets to get you through your week. Hashtags like #MotivationMonday and #ClimbOn are most popular. They have one tweet including a promo code for Uber that gives first time Uber users a $20 off their first Uber fare.
The amount of tweeting has increased this month
due to their #stoutmoji initiative.
Guinness wants there to be an emoji of a dark
beer in addition to the regular light beer emojis that already exist. They are
posing from an equality standpoint and are regularly tweeting about that.
Coors Light takes advantage of the 50/50 rule
with their twitter posts.
Ordinarily Guinness lives by the 50/50 rule as
well but lately, in support of their emoji movement they have dominated their
twitter page with posts more about the potential for a Stoutmoji causing a
temporary imbalance.
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| #ClimbOn Join the fight for #Stoutmoji |
This tweet had the most likes (953) and
retweets (352) of any of Coors Light’s posts in the last few months. They also
had 12 comments.
This post was directed toward sports fans.
Sport lovers are a large target market for Coors Light as well as many major
beer companies as sport watching and beer drinking often go hand in hand. Sporting
events, especially championship games bring millions of sports fans all over
the world together. Coors Light shows their common interest in college football
and is taking advantage of something that is happening in real time.
This tweet
about the desire for a new stoutmoji speaks to lovers of emojis, Guinness beer
drinkers and people who are passionate about equality, which is a rapidly
growing demographic. This tweet has gained 366 likes, and 188 retweets.
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