Coors Light vs. Guinness on Instagram

For this blog I’ll be talking about Coors Light Canada's Instagram page as it has better and more current content than the American page. So lately, Coors light has been posting much more frequently than usual. Typically Coors Light will post once per week or sometimes once every couple of weeks, but when they have an event it seems they post multiple posts on the same day.

Two such events have taken place recently,

 their #Thrillofthehill tobogganing event @Mont Saint-Sauveur

 and their Mattress #dunkcontest @Musik Nightclub.

The Guinness US Instagram page is much better then both the Guinness Canadian and Guinness GB sites because it updates its content every day! 

Guinness posts a variety of different content from St. Patrick’s Day count down posts 

to the science behind the bubbles in a Guinness Nitro. 

In the description on many of the most recent posts that are event related, the name of the venue is displayed as a link as well as the hashtags #thrillofthehill and the venue #montsaintsauveur in Quebec. These lead you to their Instagram pages.

Some funny hashtags used by Guinness are #guinnesstache and #beerstagram.

 The same is true of the Musik Nightclub link displayed at the top of the #dunkcontest posts. #musiknightclub will also lead you to their Instagram page.

(https://www.instagram.com/p/BBfYeT2i1A5/?taken-by=coorslightcanada)

This Superb Owl Post evoked 192 likes as well as comments from 11 different people not including Coors Light’s responses.

I think this post was so successful because it is about the Super Bowl which is one of the biggest sporting events of the year and has a huge following in North America. It also features a corny play on words, and, it’s cute! So many things to love about this creative post from Coors Light.

(https://www.instagram.com/p/BCoHI41QotB/?taken-by=guinnessus&hl=en)

This Guinness can post featuring a historic advertisement, the Guinness Toucan, making a come back for this special addition can raked in 1,688 likes and 90 comments. I feel this post was so successful because Guinness fans pride themselves on things like history and integrity even more than their desire to have fun. Having a special addition throwback can will remind their followers of where they came from and what they’re made of.