Coors Light vs. Guinness on Facebook

Coors light often posts inspirational pictures about “Climbing your mountain”. Some pictures are literally mountain themed. Others are more figurative. They also post pictures of their beer using actual beer bottles, cans, boxes etc.

 Recently they posted a promo in collaboration with Uber. The redeemer would receive a $20 discount from Uber when using the promo code (CoorsLight16) if they were a first time Uber user. This also promotes the beer company as being responsible and caring about their customers.

              

 Lately Guinness posts a lot about St. Patrick’s Day. Many posts about enjoying beer with friends are featured. They also post pictures of their beer in glasses and their new blonde beer which they are putting a lot of emphasis toward in their advertisements.

Coors Light and Guinness both employ the 50/50 rule in their Facebook marketing strategy.

Keywords utilized by Coors Light are Climb On, mountains, refreshing, and beer.

Key words for Guinness are Guinness, beer, pint, blonde, enjoy, and friends.

Coors Light’s Valentine’s Day post was their most popular recent post. It pulled in a whopping 6.3 thousand likes on Facebook!

      Guinness has 5 thousand likes and 1,200 shares for its 2 weeks till St. Patty’s Day countdown post. Guinness fans are excited about this annual celebration.

I feel these two posts were successful because they had to do with major special occasions. Both Valentine’s Day and St. Patty’s day are occasions that apply to a great number of people. By including them in their posts these brands show that they care about the same things as their consumers. They are also fun days so it showcases the fun and loving sides of these brands.