Youtube is another social media platform that is quickly
gaining ground. It’s perfect for placing
ads on other videos and commercials/promotional ads on your own page. So far on my last 3 posts about Facebook,
Twitter & Instagram, Budweiser has easily been not only the king of beers,
but also social media! Once again, this does not change. The following chart answers these 3 questions
regarding Keith’s and Budweisers’ Youtube accounts:
·
How
often does each brand post a new video/commercial?
·
What
kind of video content does each brand post (commercials, celebrity spots,
how-to’s, news, industry related events, music videos, etc.)
·
In
the description area, what kind of content is included (links to other sites,
keywords, descriptions, etc.)
Alexander
Keith’s
·
Have
not made a post in 6 months. They posted
a lot 6-7 months ago. Not active.
·
Most
of their posts are about types of foods that you can make that go well with the
drink. A lot of these foods are popular
on the east coast, especially Halifax and each video is usually a background
story of someone who enjoys the food with the drink and why.
·
Their
description of the channel is “Welcome
to Alexander Keith’s official channel. Brewed since 1820, Alexander Keith’s
brings flavour to life. Please enjoy responsibly.” Below that is a link to their website and
Facebook page.
Budweiser
·
They
post as much as they do on any other social media site. At least 5-6 times a month. Very active.
·
Budweiser
makes a lot of posts. Commercial posts, promotional posts, celebrity
posts. The celebrity post is also a
commercial which was aired during the superbowl where Hellen Mirren talks about
drunk driving. Their promotional posts
are about why Budweiser is the best beer, why you should have it during the
playoffs and why you should celebrate St. Patrick’s day drinking it.
·
The
description for their channel: “Budweiser
is the Great American Lager from Anheuser-Busch. Subscribe to our Youtube
channel to keep up with your favorite American lager beer!” Below that is 5
links: Website, Facebook, Instagram, Twitter & Pinterest.
What is their most effective/popular video?
Alexander Keith’s
I’m not sure what separates this video apart from the other
“UNTAPPED” ones but I guess the type of food they advertised was more popular
than others. Other than that, I can’t really see any difference, the length of
the videos are all somewhat similar. They
might have advertised this video at the right times. Check the link for yourself and comment why
you think this video has the most views!
Views: 212,924
Comments: 0
Budweiser
What makes this commercial so popular ? Well for one thing
it was aired during the superbowl and another, it’s awesome. Upbeat music that gets the viewer pumped, its
cocky and fun and showcases their confidence.
They remind you throughout the video why they are the “King of
beers”. Saying “people who drink
Budweiser like beer” or “let them sip their pumpkin spice ale, while we brew
some golden suds”. It’s almost an ad
saying that hey you can drink other beers, but REAL beer drinking men &
Women are what Budweiser is for. Check out the ad below and see for
yourself. As you can see below it, it’s
quite popular!
Likes: 1,807
Views: 13,135,084
Comments: 2,271
Let us know what you guys think! Cheers!
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