I was going to do a blog comparing the effectiveness and
activeness of Budweiser and Alexander Keith’s Instagram accounts but guess what?
Keith’s doesn’t have one. Boo you say? Yes BOO indeed. In a a world overrun with social media, you can
never be accessible on too many social media platforms. So for this blog. Keith’s
gets an F! So let’s see how well Budweiser uses Instagram, the following chart
will answer these questions:
·
How
often does Budweiser post new content?
·
What
kind of content does Budweiser post (promotional, commercials, discounts and
coupons, how-to’s, industry related events, games, images, infographics, celebrity
spots, news, music videos, etc.)
·
Is
there a description feature on this platform? What kind of content is included
(links to other sites, keywords, descriptions, categories, #hashtags, etc.)?
Budweiser
|
Very active. On my 2 other blogs I mentioned how
Budweiser posts on Twitter and Facebook almost every other day. Well Instagram is no different. Budweiser is quickly gaining more and more
ground on Alexander Keith’s in the social media battle!
|
Most of the posts
are informational and promotional. A
lot of their posts are pictures of different scenarios with people having a
great time & holding a nice, cold looking Budweiser. This is effective in
showing the user that Budweiser is perfect for any occasion and great for
bringing people together. Other recent posts include one for their drinking
and driving awareness campaign at SXSW & about bars with a Budweiser logo
in the background. I’m somewhat
surprised that they don’t have any posts regarding their goal light marketing
campaign. I would have thought using
photos of different cities the goal light will be going to would be very
effective, especially on Instagram!
|
The description of the page is “Budweiser
Life
is best lived on your own terms #ThisBudsForYou.
By following, you confirm you're of legal drinking age (LDA) & won’t
share w/ those under LDA.bit.ly/TheHardWaySeries”
There is no link to
their website or other social media accounts.
The only hashtag they use is #ThisBudsForYou which is posted in most
of their Instagram posts. The link in their description is to a Youtube video
about a tattoo artist, Budweiser has used a tattoo artist to make comparisons
to their new label. They compare the
precision and talent of a tattoo artist to how they created their new
label. It’s very effective ad and very
innovative.
|
What is Budweiser’s most effective and popular Instagram
post?
The following post was effective because it was relatable. It showed people who you assume are good
friends enjoying some Budweiser. It
helps that the way they showed the Budweiser reminds you that it’s Cold &
Delicious. Some of the comments on the
post were about how nice the Budweiser looked.
The better looking something is, the more it attracts people. The post
talks about building legacies, referring to the traditions of getting together
with your loved ones over some Budweisers’.
In order for beer ads to be affective, they need to show either: people
having fun, cold refreshing beer, or both; and Budweiser does just that.
Comment and let us know what you think of the importance on company Instagram pages. Should Keiths hop on the Instagram wagon ??
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