Guinness: A fun dark beer that’s Made of More on social media

Guinness beer shows their excitement for St Patrick’s Day all over their social media platforms.

 Traditionally thought of as the most Irish beer we’ve got here in North America, Guinness and St. Patrick’s Day pretty much go hand in hand. 




Guinness takes advantage of this holiday on their Facebook and Twitter pages by building the hype, increasing their brand awareness, and no doubt boosting their sales.

While their Facebook page has an impressive 5,348,427 Likes, their Twitter Guinness US has 9085 Followers, and their Twitter Guinness Canada page only has 2017 Followers.

Their communication with their Facebook community is very active. Many comments are responded to quickly on Facebook, while their Twitter is slightly less frequent, particularly their Canadian Twitter page.

Because Guinness is a globally well-known brand, many of the comments on their posts are in a different language. This is different from the posts on many North American beer brand pages who are not as well-known globally.

Guinness’s YouTube site posts less frequently, which is expected as it takes much longer to develop video content than it does a written post. Many of their commercials highlight their positioning as a company with character. This image is carried across all of their platforms in their style, attitude, and campaign slogan stating that Guinness is a beer that’s Made of More.

Their social media strategy showcases their strong brand image and although they like to have fun, it is clear that they are targeting a more refined and responsible market segment.