Sleeman vs Stella Artois on Twitter

After looking at Sleeman's and Stella Artois performance on Facebook, we could all agree that Twitter might show the same results. Both Sleeman and Stella Artois have proactive moments on Twitter when releasing content to their viewers but overall Sleeman does have the upper hand with becoming more consistent than Stella Artois when posting content on Twitter. The type of content that both brands produce to their audience are similar to the content they create on Facebook which is mostly promotional content about any new products there introducing and announcing or promoting any industry related events. Both brands are doing a very good job when making content interesting by incorporating videos and images to help the consumer understand the content that each brand is producing.

JFL posting content about the comedy festival that they are hosting along with Sleeman brewery. 

Another important factor to consider is how both brands use the 50/50 rule. Between these two brands, Stella Artois and Sleeman don’t have a well balance of the 50/50 rule. Stella Artois and Sleeman both create written content that is mainly about their products or brand and also get engaged with the audience rather than posting content that is business related or target business professionals. Stella Artois uses keyword sentences like “Buy a Lady a Drink Chalice”, “#Give beautifully” and “reimagined dining” while Sleeman uses keyword sentences like “#notoriouslygood”, “local Canadian beer” and “#Sleemanspeakeasy”.

Over the recent posts each company has made, they both have had a decent amount of likes and comments with Stella Artois receiving a lot more feedback due to their large following on Twitter. Sleeman’s best post in recent months has been there post about introducing there new Sleeman Chocolate Lager for the winter season, while Stella Artois most successful post in recent months comes from a post promoting their #BuyALadyADrink chalice where they allow their consumers to buy a chalice to help women get access to clean water up to 5 years for every chalice bought. I believe these posts were successfully done well because both included alt text images and videos and really engaged with audience to try new things that each company has to offer.

 


Have your say and let us know who you think has the best performance on twitter in the beer industry?