What Makes Social Media One of the Biggest Marketing Strategies for Beer Brands?

In the business world, many companies are now heavily relying on social media and how it has impacted their business. One of the brands that will be talked about in this blog is Sleeman Brewery and the digital marketing strategies they use for their newest product called the “Dark Chocolate Lager”.

Sleeman Brewery's New Dark Chocolate Lager! The perfect beer for the winter.

Here are the social media platforms that there apart of:

Facebook	Twitter
Instagram	YouTube

When talking an in-depth look at Sleeman’s performance on social media, you could agree that their most effective social media platform is Facebook and Twitter due to the number of followers they have as well. Sleeman posts pretty frequently but still struggle to post every day. The types of content that they produce to their audience is visual content promoting their “Dark Chocolate Lager” as a perfect beverage for the winter. The purpose of their content is engage with their audience to help them improve as a brand as well as promote their products to increase brand awareness and excel in targeting multiple target markets. 

Based on the findings, I believe that Sleeman has to potential to grow their market. They are a local brand that produces good quality beer but lack on creating a huge following on social media. If Sleeman considers to post on a daily basis and get involved not only locally but around Canada, I feel that they will increase their following and open more job opportunities for people to manage their social media interaction with their consumers.

Leave any comments on what you guys think is the best strategy for Sleeman to grow their social media presence?